Maddie's Fund Casting Call: Promote Pet Adoption & Save Pets | Clapboard Ad Archive

Casting Call

Description

Casting Call is a heartfelt and engaging campaign created by Reno-based agency KPS3 for Maddie's Fund and Maddie's Pet Project, launched in the United States in October 2019 to raise awareness about pet adoption throughout Nevada. The campaign strategically highlights the stark contrast in animal save rates between Northern Nevada, which boasts record-setting success in saving both cats and dogs, and the less favorable adoption statistics in Southern Nevada and rural areas. By showcasing endearing animals like Sergeant Meowstein, a charming kitten making his acting debut in the film Cattyshack, the campaign uses relatable storytelling to demonstrate the transformative positive impact pets can have on families. It emphasizes that incredible cats and dogs are available for adoption across the state’s shelters, encouraging viewers to overcome any hesitations and consider adopting their new family member from a local shelter. Additionally, the campaign promotes a broader message of compassion and ongoing support for animal organizations nationwide that provide free or discounted pet services in communities most in need. With two compelling media assets featured in the campaign, it leverages film to create an emotional connection with the audience, inspiring them to think positively about shelter animals and drive increased engagement with pet adoption initiatives. This multifaceted communication approach not only positions Maddie's Pet Project as a leader in animal welfare advocacy but also fuels a statewide movement toward saving more lives and improving the well-being of companion animals across Nevada.

Credits

Client

Maddie's Fund, Maddie's Pet Project

Agency

KPS3

Production House

Three Sticks Productions

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Campaign Proposition

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