Best Day Ever Campaign | Refreshing Non-Alcoholic Drinks | Clapboard

Best Day Ever

Description

Best Day Ever is a vibrant and engaging campaign launched in New Zealand in 2019 for the iconic non-alcoholic beverage brand Lemon & Paeroa, crafted by the creative minds at DDB. Centered around the film medium, this campaign employs a single compelling media asset titled Meanwhile in New Zealand... to connect with consumers through relatable storytelling that reflects the unique and playful spirit of the brand. By tapping into everyday moments that celebrate the simple joys of life, the campaign reinforces Lemon & Paeroa’s position as a beloved Kiwi drink that enhances the experience of making any day memorable. The use of English language in the content ensures clear communication to the target audience, while the focus on authentic, local narratives helps establish a strong emotional connection, driving both brand affinity and consumer engagement within the competitive non-alcoholic drinks sector. This campaign exemplifies a strategic blend of creativity and cultural relevance, highlighting Lemon & Paeroa’s heritage and lifestyle appeal in a way that resonates deeply with New Zealand consumers.

Credits

Client

Lemon & Paeroa

Agency

DDB

Regional Chief Creative Officer

Damon Stapleton

Executive Creative Director

Gary Steele

Creative Director

Rory McKechnie

Art Director

Zac Lancaster, Sarsha Drakeford

Copywriter

Sylvia Humphries

Account Management

Nikki McKelvie, Crystal Clark, Violet Hong, Ravina Raju

Strategic Planner

Lucinda Sherborne

Producer

Judy Thompson, Samantha Royal, Ben Dailey, Lynnette Gordon

Production House

Sweetshop

Director

Damien Shatford

Cinematographer

Marty Williams

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Campaign Proposition

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