Tyrrellbly Tasty Snacks | Hand-Cooked and Fresh | Clapboard

Tyrrellbly, Tyrrellbly, Tasty

Description

Launched in the United Kingdom in September 2019, the campaign Tyrrellbly, Tyrrellbly, Tasty showcases KP Snacks' dedication to quality through its Tyrrells brand, emphasizing the meticulous process behind their potato snacks. Crafted by St Luke’s agency, this film campaign captures the essence of craftsmanship and locality by highlighting how each potato is harvested within a 38-mile radius of Tyrrells farm, then carefully hand-cut and cooked to achieve the signature curl that defines their product. The narrative focuses on the brand’s commitment to using the finest ingredients, delivering a sensory experience that lives up to the catchy tagline hinting at exceptional taste and careful selection. Through two engaging media assets, the campaign effectively communicates the brand’s authenticity and unique artisanal approach within the competitive confectionery and snacks industry. It appeals to consumers who value transparency, quality sourcing, and the handcrafted nature of their snacks, reinforcing Tyrrells as a premium choice rooted in tradition and taste. The warm, inviting tone and rich storytelling make this campaign memorable, positioning Tyrrells not just as a snack, but as a taste experience that is Tyrrellbly Tyrrellbly particular in every detail, and therefore, irresistibly tasty.

Credits

Client

KP Snacks

Agency

St Luke’s

Executive Creative Director

Richard Denney

Art Director

Joanne Boyle

Copywriter

Hannah Williamson

Producer

Jenny Busby, Polly Roberts

Account Management

Roy Hyndman, Laura Harris, Emily Gill-Heginbotham, Sarah O’Brien

Strategic Planner

Dan Hulse

Media Agency

Vizeum

Production House

nineteentwenty

Editor

Josh Gemmell / Apostle

Sound Design

Ben Leaves / Jungle

Music

Dan Neale / Native

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