Koblevo Cognac — Redefining Freedom & Modern Mood | Clapboard

Art of Setting the Mood

Description

Launched in Ukraine in September 2019, the "Art of Setting the Mood" campaign for Koblevo cognac by Kinograf redefines the traditional narrative surrounding cognac consumption. This bold film challenges the stereotype that cognac is reserved for formal occasions or an older, refined audience. Instead, it positions Koblevo as a modern, accessible spirit perfect for vibrant, youthful experiences—from lively parties to intimate rooftop moments, and energetic nightclubs. The campaign’s 90-second commercial, masterfully directed by Vitaliy Kokoshko with cinematography by Yuri Korol, embraces creative storytelling that deliberately breaks away from typical cognac advertisements. With production design by Mykola Kishiuk and an evocative soundtrack by Fred Lafage aka Robert Kincaid Music, complemented by Oleksii Goncharuk’s postproduction, every frame conveys a manifesto of freedom and spontaneity without uttering a word. The messaging resonates especially with a younger demographic who reject conventional norms—encouraging them to discard stuffy dress codes and outdated drinking rituals. Instead of promising wealth or status, the campaign advocates for an elevated experience of mood, one that enhances moments a million times over. By blending arthouse aesthetics with rebellious energy, Koblevo invites consumers to reconnect with cognac in a fresh, unapologetically modern way, demonstrating that this centuries-old spirit belongs outside the confines of tradition and firmly in the pulse of contemporary nightlife and genuine human connection.

Credits

Client

Koblevo

Agency

Kinograf

Production House

Kinograf

Post Production

Oleksiy Goncharuk, Antistatic Pictures

Choreography

Ballet Freedom

Sound Engineer

Oleksandr Posturnakov

Music

Vitaliy Rozynko, Fred Lafage Aka Robert Kincaid Music

Food Stylist

Kostyantyn Manchzhura

Sfx

Anatoliy Poznanskiy

Production Designer

Mykola Kishyuk

Cinematographer

Yuri Korol

Crew

Ilona Grebenyuk

Director

Vitaliy Kokoshko

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