اكتشف حملة "ِِِِAds Everywhere" من kasih، في الأردن 2021، ترويج للمواد الغذائية والتلفزيونية، مع محتوى يبرز تراث الحلاوة والطحينية عالية الجودة.

Media / Entertainment

ِِِِAds Everywhere

Other Media / Entertainment Campaigns

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ِِِِAds Everywhere

Description

Launched in Jordan in June 2021, the 'Ads Everywhere' campaign by Kasih encapsulates the rich heritage and modern innovation of Kasih Factories Group for Foodstuff, a pioneer in the manufacturing of Halawa and Tahini since 1926. Rooted deeply in the legacy of the Al-Kasih family, this film medium campaign highlights the brand’s longstanding commitment to quality and tradition while embracing contemporary media channels to connect with a wide audience. Kasih, established by Haj Reslan Al-Kasih as the first Halawa and Tahini factory in Amman, and later expanded by Haj Moh’d Adnan Al-Kasih with the creation of Kasih Factories Group in 1998, stands as the most advanced manufacturing facility in the region for Tahini and Halawa products. This campaign underlines the brand’s evolution from a local family business to a globally recognized name synonymous with healthy, great-tasting products found in households worldwide. With a strong emphasis on customer satisfaction, employee dedication, and collaboration with international partners, Kasih continues to set industry standards while nurturing its customer base through continuous feedback and innovation. The accompanying media asset and Kasih’s branded channel provide valuable content that not only introduces the brand’s extensive product range but also offers cooking tips and recipes, empowering consumers to prepare meals efficiently and deliciously. The campaign reinforces Kasih’s mission to educate and inspire its audience to achieve professional cooking skills quickly, solidifying the brand’s presence across food, media, and TV streaming platforms. Ultimately, Ads Everywhere celebrates Kasih’s unique blend of tradition and progress, staying true to its origins while boldly extending its reach and impact throughout Jordan and beyond, inviting consumers to experience the authentic taste and quality Kasih delivers every day.

Credits

Client

kasih

Art Director

Amer Hasanen

Copywriter

Amer Hasanen

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Campaign Proposition

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