Jumanji: The Next Level Official Trailer | Clapboard Ad Archive

Jumanji: The Next Level

Description

Jumanji: The Next Level is a dynamic film campaign launched in the United States in October 2019 to promote the highly anticipated sequel in the Jumanji movie franchise. This campaign centers around the final trailer, which highlights new adventures, fresh faces, and an elevated gaming experience, building excitement for the film's theatrical release on December 13, 2019. Designed to captivate existing fans and attract new audiences, the campaign smartly leverages social media platforms such as Facebook, Twitter, and Instagram to extend its reach and engage viewers with exclusive content through Sony Pictures’ YouTube channel subscription. The narrative focuses on the return of the beloved characters as they navigate uncharted territories, from scorching deserts to snowy mountains, emphasizing the film’s thrilling and unpredictable storyline. Directed by Jake Kasdan and written by Kasdan alongside Jeff Pinkner and Scott Rosenberg, the campaign reflects the collaborative effort of the creative team and star-studded cast featuring Dwayne Johnson, Jack Black, Kevin Hart, Karen Gillan, Nick Jonas, Awkwafina, and others, including iconic appearances by Danny Glover and Danny DeVito. The campaign’s messaging effectively reinforces the film’s adventurous spirit with the tagline “Next Level,” encapsulating the elevated challenges and excitement that await the characters and the audience alike. By combining visually compelling trailer content with strategic digital engagement and star power, this campaign stands out as a robust marketing effort to drive anticipation and box-office success within the competitive movie industry landscape. The campaign not only promotes the film but also strengthens the Jumanji brand by connecting with its diverse fan base through immersive storytelling and impactful multimedia execution.

Credits

Client

Jumanji

Production House

SlashDynamic

Director

Patrick Sherman

Producer

Tanya Cohen

Cinematographer

Christophe Lanzenberg

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Campaign Proposition

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