Wax Woke Holiday Carols: Playful Political Corrected Holiday Classics | Clapboard Ad Archive

WAX Woke Holiday Carols

Description

WAX Woke Holiday Carols is a cleverly crafted film campaign launched in Canada in December 2024, designed to showcase the unique creative voice of the Wax brand and its eponymous agency. Serving as an agency self-promotion piece, this campaign takes a fresh and humorous approach by reimagining beloved holiday carols with politically correct lyrics to ensure they offend no one, reflecting an acute awareness of contemporary cultural sensitivities. By blending holiday cheer with topical social commentary, WAX not only entertains but also sparks conversation about inclusivity and modern societal values. The campaign leverages a single, impactful media asset that uses witty and thought-provoking reinterpretations to capture the audience’s attention and illustrate the agency’s ability to blend creativity with cultural relevance. The warm season’s greetings from WAX are amplified by the collaborative efforts of The Forge Audio and People Pencils Pixels, whose contributions enhance the production quality and creative execution. Delivered entirely in English, WAX Woke Holiday Carols invites viewers to prepare their eardrums to get WOKE, balancing festive spirit with a provocative twist that distinguishes the campaign within the holiday advertising landscape. Overall, this film not only reinforces Wax’s identity as a bold and socially aware agency but also demonstrates how strategic creativity can elevate brand storytelling while engaging audiences with timely and resonant messaging.

Credits

Client

Wax

Agency

Wax

Creative Director

Nick Asik, Chris Lihou

Creative Director Copy

Monica Sommerville

Art Director

Filipe Biondi

Post Production

The Forge Audio

Animation

People Pencils Pixels

Design Director

Monique Gamache

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Campaign Proposition

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Creative Device

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