Jakarta Tourism - Experience the Vibrant, Diverse City | Clapboard Ad Archive

Enjoy More, Enjoy Jakarta

Description

Launched in August 2022, Enjoy More, Enjoy Jakarta is a dynamic marketing initiative developed for Jakarta Tourism by IMP Digitalab, aimed at revitalizing the city’s tourism sector post-pandemic. Through a compelling blend of Digital, Film, and OOH Outdoor media, this campaign seeks to reintroduce Jakarta as a vibrant metropolis teeming with diverse attractions that appeal to a broad spectrum of travelers. Emphasizing the city’s rich cultural heritage, architectural marvels, vibrant arts scene, marine activities, idyllic islands, and bustling shopping centers, the campaign invites audiences to immerse themselves in the multifaceted experiences Jakarta offers. Directed by Adi Winoto under Punakawan Production, the campaign’s creative storytelling captures the essence of a city that never sleeps, highlighting its colorful lifestyle, unique flavors, and unexpected discoveries. Beyond a standalone film, Enjoy More, Enjoy Jakarta leverages wide digital dissemination and prominent OOH placements across Indonesia and key international markets including Malaysia, Singapore, China, South Korea, and Japan, effectively broadening its reach and engagement. This integrated marketing communications effort not only positions Jakarta as a top destination for post-COVID tourism but also reinforces the city’s image as a collaborative, energetic hub ready to welcome travelers back with open arms. Through the campaign’s engaging narrative and multifaceted media presence, Jakarta Tourism invites both domestic and regional audiences to rediscover and enjoy more of what this extraordinary city has to offer. For more updates and inspiration, audiences are encouraged to connect via Jakarta Tourism’s official Instagram, Facebook, and website platforms.

Credits

Client

Jakarta Tourism

Agency

IMP Digitalab

Production House

Punakawan Production, Jakarta, Indonesia

Managing Director

Adhitya T.N.

Creative

Gunawan, Zico, Virrisya

Producer

Darto, Dhikastung

Director

Adi Winoto

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Campaign Proposition

The campaign "Enjoy More, Enjoy Jakarta" positions Jakarta as a vibrant and dynamic destination eager to reengage travelers in the post-pandemic era. It promises visitors an immersive experience characterized by variety, energy, and unexpected delights across the city’s cultural, architectural, artistic, and natural attractions. The brand proposition centers on revitalizing Jakarta’s image as a multifaceted city that “barely sleeps,” offering rich sensory experiences—from colors and tastes to collaborative urban vibrancy—encouraging both domestic and international tourists to explore beyond conventional expectations. Strategically, the campaign leverages the insight that travelers seek authentic, diverse encounters after prolonged travel restrictions, targeting leisure and culture-oriented audiences across Indonesia and key regional markets including Malaysia, Singapore, China, South Korea, and Japan. By employing a narrative genre, the creative approach humanizes Jakarta as a living city full of stories and surprises, appealing to curiosity and a desire for meaningful engagement. Furthermore, the cross-platform presence—digital, film, and out-of-home media—maximizes visibility in both physical and virtual spaces, enabling Jakarta Tourism to reconnect with a broad spectrum of potential visitors in a digitally connected, post-pandemic landscape. The campaign’s emphasis on collaboration and the unforeseen aligns with contemporary travel motivations centered on discovery and cultural immersion, positioning Jakarta as a fresh and compelling urban destination within the competitive travel and tourism market.

Creative Device

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