Intermarché “I Want to Be With You” Hope & Reunion | Clapboard

I Want to be With You

Description

In May 2020, French grocery chain Intermarché launched a poignant film campaign titled 'I Want to be With You,' created by the ad agency Romance, to resonate with the emotions during a pivotal moment in the public health crisis. Set against the backdrop of easing lockdown restrictions in France, the campaign delivers a powerful message of hope and reunion without using people or narration. Instead, it poignantly captures the longed-for doorways viewed during weeks of confinement, symbolizing the isolation experienced and the anticipation of reconnecting with loved ones safely. This one-minute film, released just before the end of lockdown, skillfully underscores the universal feeling of loneliness endured and the hopeful promise of future togetherness. Positioned within the Public Interest and Retail Services sectors, the campaign highlights Intermarché’s commitment to supporting communities by ensuring access to essential goods during challenging times while emotionally engaging audiences through minimalist yet evocative storytelling. The absence of dialogue and characters allows viewers to project their own experiences onto the imagery, making the campaign both intimate and widely relatable, fostering a sense of solidarity and optimism as society begins to heal and reunite.

Credits

Client

Intermarche

Agency

Romance

Ceo

Christophe Lichtenstein

Executive Creative Director

Alexandre Hervé

Copywriter

Philippe Pinel

Art Director

Julien Rézette

Account Management

Marie-Laure Dangeon, Emilie Franck, Arthur Amis, Julie Valero

Strategic Planner

Jérome Lavillat

Crew

Emilie Talpaert, Manon Guay

Production House

Grand Bazar

Director

Katia Lewkowicz

Cinematographer

Thomas Burgess

Post Production

Yann Malcor

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Campaign Proposition

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