IONIQ 5 Robotaxi | Innovating Reliable Self-Driving Mobility | Clapboard Ad Archive

Innovation Begins, from Very Human Things Ep. 2

Description

In May 2022, Hyundai launched the innovative campaign Innovation Begins, from Very Human Things Ep. 2, created by the ad agency Innocean and published across Germany, South Korea, and the United States. This strategic Digital and Film media initiative highlights Hyundai’s cutting-edge advancements in self-driving mobility through the introduction of the IONIQ 5-based robotaxi, setting new standards for reliability and accessibility in autonomous transportation. The campaign emphasizes the core message that true innovation starts with very human experiences and needs, positioning Hyundai as a pioneer in seamlessly integrating technology with everyday life. Utilizing compelling storytelling and visually engaging media assets, the campaign targets audiences interested in automotive innovation and technological progress, reinforcing Hyundai’s commitment to shaping the future of mobility in a way that resonates deeply on a personal level. By showcasing the robotaxi preparing for its first passenger, the campaign humanizes the futuristic technology, making it relatable and trustworthy. Hyundai invites viewers to follow their journey on Instagram and explore more about their revolutionary self-driving solutions, using hashtags like #Hyundai #robotaxi #SelfDriving #Innovation, and #FromVeryHumanThings, effectively leveraging social media to amplify engagement and brand awareness. This campaign reflects a thoughtful blend of emotion and technology, designed to inspire confidence and excitement about the evolution of autonomous vehicles while strengthening Hyundai’s position as a leader in the automotive and technology industries globally.

Credits

Client

Hyundai

Agency

Innocean

Production House

Studio Wilson

Creative Director

Jinwoong Heo

Art Director

Dongpil Park, Wontak Oh

Copywriter

Sehui Won, Minji Park

Account Management

Euisung Ha, Yunjo Hwang, Gapryeol Han

Director

Keith Rivers

Producer

Chungseob Kim, Sanghyun Park

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Campaign Proposition

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