Hyundai’s Even I could have score that goal uses immersive experiential storytelling to fuse football passion with electric innovation, archived in Clapboard’s
Ask Me Anything - Audi | Clapboard Ad Archive
Audi’s Ask Me Anything campaign, launched in the United Kingdom in Year 2019 in partnership with agency We Are Social, demonstrates a dynamic fusion of sports marketing and automotive branding by inviting Tottenham Hotspur academy players to engage in an unscripted Q&A with men’s and women’s first team footballers Jan Vertonghen, Eric Dier, Lucas Moura, Kyle Walker-Peters, and Josie Green. The central creative concept anchors the Audi brand in the heart of the UK football community, harnessing the authenticity and relatability of rising and established athletes in a manner designed to foster emotional resonance and genuine connection. Characterized by direct, playfully candid exchanges, this format spotlights Audi’s ongoing commitment to experiences and relationships that transcend its core automotive product, positioning the marque as both aspirational and accessible. The approach sits squarely in Clapboard’s FORMAT#8—Ongoing Characters or Celebrities framework, amplifying brand recall through sustained association with highly recognizable, narrative-rich sporting personalities rather than traditional storytelling or overt product focus. Strategic distribution through Spurs TV’s YouTube and collateral social media channels extended the campaign’s reach, with the principal content asset driving over 425,000 views and generating a flurry of engaged commentary, thereby validating the campaign’s ability to galvanize a passionate, digitally native fanbase. The inclusion of both male and female first team stars functions as a subtle yet impactful lever of inclusivity, broadening relevance and reflecting the evolving expectations of sport-savvy, progressive audiences. By championing a format where curiosity and candor take center stage, Audi enables a space where the next generation can interact with their heroes unfiltered, aligning the brand with values of transparency, mentorship, and community in the crowded automotive landscape. Clapboard rates this campaign 68/100. For a category often preoccupied with technical prowess or heritage storytelling, Ask Me Anything signals a shift towards brand experiences powered by cultural relevance and shared passions.
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