Heidrick & Struggles partnered with ELA Connection and 5SEIS to deliver immersive 2D and 3D animation across three high-resolution LED screens at the Global
Heidrick & Struggles Brings Global Consultants Conference to Life in Orlando
Heidrick & Struggles hosted its third Global Consultants Conference from April 30 to May 1, 2024, in Orlando, Florida, staging an immersive animated environment built by Buenos Aires-based creative studio 5SEIS through agency partner ELA Connection to visually elevate speaker presentations across three large-format LED screens.
The campaign sits at the intersection of live-event production and branded content. Rather than relying on conventional slide-based presentation support, Heidrick & Struggles commissioned purpose-built 2D and 3D animation sequences designed to amplify each speaker's narrative in real time. The result was an ambient and digital media campaign that treated the conference stage itself as a creative canvas, activating audiences simultaneously in Argentina and the United States through its production provenance and distributed reach.
Each of the three LED screens deployed at the Orlando venue was specified at a resolution of 2160 by 6912 pixels, according to Clapboard's ad archive, creating a combined display surface of exceptional visual fidelity. That specification places each screen well beyond standard broadcast and event-display benchmarks, reinforcing the premium positioning Heidrick & Struggles sought to project to its global consultant audience. The campaign was published in May 2024, coinciding directly with the event window, and was produced under the creative direction of Gabriel Aufgang and Pablo Saquero of 5SEIS. ELA Connection served as the connecting agency partner between the client and the Buenos Aires production team, a cross-hemispheric collaboration that itself reflects the global footprint Heidrick & Struggles wished to communicate.
Heidrick & Struggles operates in a structurally fragmented executive-search market. According to Consegic Business Intelligence, the broader recruitment and executive-search sector carried an estimated value of approximately $56.48 billion in 2024, with projections reaching $116.62 billion by 2032 at a compound annual growth rate of 10.5 percent from 2025 through 2032. Within that landscape, differentiation through brand experience has become a measurable strategic lever for the firms competing at the top of the market.
The executive-search sector's fragmentation is striking. According to research compiled on LinkedIn's industry intelligence channels, the top ten executive-search firms collectively represented only 21.6 percent of the global market in 2024, meaning that even the largest players — including direct competitors such as Korn Ferry and Spencer Stuart — command relatively modest shares of a highly distributed industry. In this environment, internal culture events like the Global Consultants Conference serve a dual brand function: reinforcing cohesion among the firm's own consultant base while signalling capability and investment to the external market.
In the United States, where Heidrick & Struggles maintains a significant operational presence, the market for executive-leadership advisory services has grown increasingly competitive as firms invest in proprietary data, digital tools, and high-production internal communications to retain top talent. The choice of Orlando, Florida, as the conference location brought a neutral, high-access US market hub into play, while the engagement of ELA Connection and 5SEIS in Argentina positioned the firm as genuinely international in its creative sourcing — a subtle but deliberate signal consistent with its global brand identity.
5SEIS delivered the creative execution for the Global Consultants Conference 2024 under the direction of Gabriel Aufgang and Pablo Saquero, as documented in Clapboard's ad archive. The studio designed both 2D and 3D animation content specifically to complement and enhance the live speaker programme, moving beyond decorative motion graphics into content that actively supported each presentation's communicative intent.
The technical foundation of the execution centred on three LED screens, each running at 2160 by 6912 pixels, as recorded by Clapboard. This resolution — roughly equivalent to a 2K vertical stack at extreme width — produced a visual canvas of significant scale and clarity. At that specification, the screens could render animation with a level of detail perceptible even at the distances typical of large conference auditoriums, ensuring that the investment in high-quality 3D modelling and rendering translated visibly to the audience in the room.
The animation approach was designed to be contextually responsive rather than generic. Each sequence was built to reinforce the speaker's subject matter, functioning less like a branded backdrop and more like a visual co-presenter. This content-first philosophy reflects a broader shift in live-event production, particularly in the finance and professional-services sectors, where static staging has given way to dynamic, screen-led environments. ELA Connection's role as agency intermediary ensured that the creative output from 5SEIS in Buenos Aires, Argentina, met the specific brief requirements of a global professional-services firm operating across the United States and beyond. The campaign's ambient and digital media classification reflects precisely this blurring of event production, branded content, and experiential advertising that characterises the most sophisticated corporate live-event work of 2024.
The Clapboard Score for the Global Consultants Conference 2024 campaign is 55 out of 100. That mid-range rating reflects both the genuine technical ambition of the execution and the limited public footprint of the campaign in terms of measurable earned engagement.
According to Clapboard's ad archive, the campaign listing recorded 681 views alongside zero likes and zero comments at the time of documentation. No reviews or editorial coverage from trade publications including Campaign, Ad Age, Adweek, The Drum, or Contagious have been identified for this campaign. No verifiable social media discussion has been documented in publicly available sources.
These metrics do not diminish the execution's internal value. The Global Consultants Conference 2024 was a closed professional event rather than a consumer-facing campaign, and its primary audience — Heidrick & Struggles consultants gathered in Orlando, Florida — experienced its impact directly in the room. The archival record does not capture room-level engagement, consultant sentiment, or any downstream effects on the firm's internal culture or external positioning. That gap between production quality and measurable digital footprint is structurally common for corporate live-event work in the professional-services sector, particularly when the event is not accompanied by a planned content amplification strategy across owned or paid channels. The cross-continental collaboration between ELA Connection and 5SEIS, and the deliberate investment in a 2160 by 6912 pixel display environment, suggest a client and production team that prioritised experiential quality over broadcast reach — a coherent choice for an internal leadership audience, even if it limits the campaign's measurable public impact.
The Global Consultants Conference 2024 was Heidrick & Struggles' third edition of its internal global consultant event. It was held in Orlando, Florida, from April 30 to May 1, 2024. ELA Connection and Buenos Aires studio 5SEIS produced immersive 2D and 3D animation content displayed across three high-resolution LED screens to support speaker presentations.
5SEIS, a Buenos Aires-based creative studio, produced the animation under the creative direction of Gabriel Aufgang and Pablo Saquero. ELA Connection served as the agency partner connecting the studio with Heidrick & Struggles. The campaign was published in May 2024 and targeted audiences in Argentina and the United States.
Three large LED screens, each at a resolution of 2160 by 6912 pixels, formed the visual infrastructure of the event, according to Clapboard's ad archive. Custom 2D and 3D animation sequences were designed specifically to enhance each speaker's presentation, creating an immersive, high-definition visual environment across the Orlando conference stage.
ELA Connection served as the creative agency partner responsible for the Global Consultants Conference 2024 campaign. The agency connected Heidrick & Struggles with production studio 5SEIS in Argentina, coordinating the brief and delivery of animated content across three LED screens for the Orlando, Florida event in April and May 2024.
The Clapboard Score for the Global Consultants Conference 2024 is 55 out of 100. The mid-range score reflects the technical quality of the LED animation execution while accounting for limited measurable public engagement, as the campaign was produced for a closed professional event rather than a broad consumer-facing audience.
The Global Consultants Conference 2024 campaign is archived on Clapboard, the global advertising archive and creative intelligence platform. The listing documents the ELA Connection and 5SEIS production for Heidrick & Struggles, including creative credits for Gabriel Aufgang and Pablo Saquero, and records the campaign's publication in May 2024.
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