Goldaru BeautyFix: Healthy Skin, Hair & Nails Supplements | Clapboard Ad Archive

BeautyFix

Description

BeautyFix is a carefully crafted film campaign launched in Iran in November 2024 for Goldaru, a brand specializing in health supplements. Developed by the ad agency 2milimeters, the campaign focuses on communicating the benefits of Beauty Fix, a supplement designed to support the maintenance of healthy skin, hair, and nails. Formulated with a rich blend of vitamins, essential minerals, cystine, and grape seed extract, the product aims to enhance the overall structure and appearance of these key beauty elements, delivering visible improvements that resonate with health-conscious consumers. At 2mm studio, the creative strategy was shaped through a thorough analysis of both the product’s unique properties and the defining characteristics of its target audience, resulting in a concise and refined message. This approach ensures the campaign cuts through the noise by presenting the concept in the simplest yet most professional manner, fostering clear understanding and trust among viewers. By leveraging a single impactful media asset, BeautyFix positions itself as an essential part of daily beauty and wellness routines, appealing to individuals seeking natural, scientifically backed solutions that promote lasting confidence and vitality in their appearance. Through this campaign, Goldaru strengthens its presence in the health industry while addressing consumer aspirations for holistic self-care and beauty enhancement with authenticity and clarity.

Credits

Client

Goldaru, goldaru

Agency

2milimeters, 2milimeters studio

Project Name

BeautyFix

Creative Director And Head Of Ideation Team

javadsamiei

Crew

Parham sanaye, Saeid pahlavani, Mohsen minaiyan, rames, Reza amani, iman keivandarian, yasaman jalali

Director Advice

Mohsen nosohi‏

Script Supervisor

amir saeidi

Cinematographer

iman ghanbari

Editor And Color Correction

somayeh mohammad rezaei

Strategic Planner

mahdikahi

Ideation Team

negar, Mohsennosohi

Actors

Hadis khosronezhad

Photography

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