Clapboard - Geothermal Energy We Can All Agree On

Energy We Can All Agree On

Description

The campaign Energy We Can All Agree On, launched in the United States in October 2019, was developed for the Geothermal Exchange Organization by the ad agency 180LA. This film-based campaign falls within the Public Interest sector and leverages the power of storytelling to highlight geothermal energy as a universally acceptable and renewable energy solution. The narrative centers on bridging ideological divides by showcasing two individuals with opposing environmental beliefs—a liberal environmentalist and a skeptic who doesn’t believe in climate change—finding common ground in their support for geothermal energy. This approach strategically positions geothermal as a unifying, practical alternative to fossil fuels, emphasizing its ability to harness the earth’s natural temperature to heat and cool homes efficiently. By tapping into values like freedom and self-liberation from traditional energy sources, the campaign invites viewers to learn more about accessible renewable energy solutions directly from their own backyards. To extend engagement and education, the campaign features three media assets and directs audiences to a dedicated website, geothermalforall.com, as well as a curated YouTube playlist containing additional geothermal content. Through emotionally resonant storytelling and clear calls to action, this campaign seeks to raise awareness and foster widespread acceptance of geothermal energy as an environmentally responsible, cost-effective, and politically neutral resource, encouraging consumers to consider sustainable energy choices irrespective of their personal beliefs.

Credits

Client

Geothermal Exchange Organization

Agency

180LA

Executive Creative Director

Al Moseley

Creative Director

Brian Farkas, Tylynne McCauley

Copywriter

Will Sands

Art Director

Robison Mattei, Rachael Morello, Bory Chung

Producer

Dave Lambert, Janice Woods, Greta Kovach, Margaret Ward

Account Management

Rebecca Bowman

Strategic Planner

Maggie Speciale, Lauren Murphy

Photographer

Rich Saal

Production House

The Bear

Director

Ben Steinbauer

Editor

Joe Schiffer

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