Genesis Celebrates Saudi National Day with Heritage & Spirit | Clapboard

There's no land like you | ما مثلك بها الدنيا بلد

Description

In 2019, Genesis Middle East, in collaboration with Socialize Agency, launched a compelling film campaign titled There's No Land Like You | ما مثلك بها الدنيا بلد to celebrate Saudi Arabia's 89th National Day. The campaign artfully captures the rich tapestry of Saudi culture by portraying multi-generational relationships that embody the continuity of cherished traditions alongside the nation’s youthful and progressive spirit. Through authentic and heartfelt storytelling, the film positions the Genesis G70 and G80 not just as luxury vehicles but as integral characters that naturally enhance the joy and pride of the occasion. This nuanced integration allows the brand to connect emotionally with its audience, showcasing its models as symbols of elegance and innovation that resonate with Saudi values and aspirations. The campaign’s in-house composed soundtrack uniquely blends the Saudi national anthem with the Genesis brand sonic identity, reinforcing the harmonious union between heritage and modernity. Presented in English and tailored for the Middle Eastern market, this film medium campaign leverages powerful visuals and music to create a memorable tribute to the nation’s enduring spirit, effectively strengthening Genesis’s brand positioning in the competitive automotive landscape while paying homage to Saudi Arabia’s cultural legacy.

Credits

Client

Genesis

Agency

Socialize Agency

Creative Director At Socialize

Diana Saldanha, Reem Fahd, Alisha Gopiraj

Crew At Socialize

Amr Younis

Account Management At Socialize

Nour Douzdar, Dalia Bekdache, Aurelien Fonteneau

Pr And Marketing Manager At Genesis Africa

Mona Mito

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Campaign Proposition

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