For My Sake - Arian Motor Pouya, Mitsubishi | Clapboard Ad Archive

For My Sake is a socially driven automotive campaign launched in Iran in 2017 by Sisarv Marcom Agency for Arian Motor Pouya and Mitsubishi, marking a significant milestone for Mitsubishi’s 100th anniversary by tackling the urgent public health crisis of road safety. At the core of this campaign is a poignant appeal against distracted driving, particularly the use of mobile phones behind the wheel, which stands as the leading cause of traffic accidents in Iran, where road fatalities rank as the third highest cause of death nationally. Rather than depicting graphic accident scenes or direct behavioral portrayals, the campaign employs what Clapboard’s taxonomy identifies as FORMAT#3—Symbolize the Problem—using the innocence and vulnerability of children as a powerful metaphor. Children in the film voice a heartfelt plea to their parents and loved ones, urging them not to use their phones while driving for the sake of their families’ safety, thereby humanizing the risk and transforming abstract statistics into a deeply personal and emotional narrative. This approach sidesteps conventional fear-based tactics and instead fosters empathy and responsibility, emphasizing that no medical breakthrough can remedy the consequences of careless driving; the only cure lies in the vigilance and discipline of drivers themselves. The campaign’s communication strategy extends beyond the film itself, deploying a multi-channel execution that incorporates social media advertisements, website banners, influencer and celebrity endorsements, and offline initiatives such as school education programs and flyer distribution to broaden its reach across demographics and reinforce its message in diverse contexts. This comprehensive activation ensures sustained engagement with the issue, amplifying the call for safer driving habits by consistently framing the act of putting down the phone as an act of love and protection. The campaign earned a score of 63/100 in Clapboard’s global creative archive. For My Sake matters to the industry because it demonstrates how automotive brands can authentically integrate corporate social responsibility with their core business values by addressing critical societal issues through emotionally resonant storytelling that transcends typical product promotion and fosters lasting behavioral change.