Fanta Monster Mansion Halloween Adventure | Clapboard Ad Archive

Monster Mansion

Description

In October 2023, Fanta, in collaboration with Coca-Cola and Wunderman Thompson Brazil, launched the exciting integrated campaign "Monster Mansion" across Latin America, leveraging the Halloween season to engage a youthful and playful audience. This innovative medium campaign merges non-alcoholic beverage promotion with TV and streaming content, presenting an unreality show hosted on Fanta’s official YouTube channel. The show features six diverse influencers and content creators from Mexico, Brazil, Chile, and Peru, chosen for their alignment with Fanta’s vibrant brand identity and robust social media presence across platforms like YouTube, TikTok, and Instagram. Set in the eerie yet thrilling Monster Mansion run by the mysterious Dr. Morgana Caligari, the influencers work as a team to solve enigmas, navigate traps, and find six hidden keys to escape, emphasizing cooperation and fun rather than competition. Viewers are invited to actively participate by commenting and reacting live during the episodes, creating an interactive digital experience. This campaign, part of WPP Open X, unfolds over four episodes of up to 15 minutes each, released weekly from October 10 to the Halloween finale on October 31, available in Brazilian Portuguese and Spanish with English subtitles. Spanning 15 countries in the region, including Brazil, Chile, Peru, and others, "Monster Mansion" epitomizes Fanta’s commitment to fostering joyful and memorable experiences, encouraging young spirits to infuse life and snack time with color and excitement. Claudia Navarro, Vice-President of Marketing for Latin America at Coca-Cola, highlights the campaign as a strategic celebration of fun, reinforcing the brand’s connection with its audience through immersive storytelling and culturally relevant content during this festive period.

Credits

Client

Fanta, Coca-Cola

Agency

Wunderman Thompson Brazil

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Campaign Proposition

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Creative Device

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