Financial Wellbeing | Empower Your Money Journey | Clapboard

Financial Wellbeing

Description

In October 2024, Emirates NBD, in collaboration with Zombie Studio, launched the Financial Wellbeing campaign in the United Arab Emirates, utilizing a captivating animated short film to create an emotional and engaging communication platform focused on personal finance education. The film narrates the journey of a protagonist who learns the value of money through a formative childhood experience involving his grandfather and a magic trick, symbolized by his first earned coin. This intimate storytelling approach highlights the importance of mindful financial decisions, illustrating how the character intentionally saves his money and passes down these valuable lessons to future generations. The narrative seamlessly weaves themes of growth, family, and aspiration, demonstrating that financial responsibility need not come at the expense of life’s joys, such as purchasing a larger family home. Through the tagline, "In the journey of life, every milestone achieved is a lesson learned," the campaign underscores the significance of financial education as a legacy that fosters confidence and the achievement of personal goals. By positioning Financial Wellbeing as an interactive, accessible hub of straightforward financial information, the initiative seeks to demystify finance for individuals across various backgrounds and promote positive behavioral changes aligned with contemporary financial trends. Daniel Salles, Partner and Executive Creative Director at Zombie Studio, emphasizes that the strength of the campaign lies in its ability to tell a universally relatable story that naturally engages viewers and humanizes the bank’s commitment to fostering financial health. Emirates NBD's Financial Wellbeing campaign thus represents a strategic blend of emotional storytelling and practical education designed to empower the community, inspire reflection, and encourage lifelong financial literacy. For more information, visit https://finwell.emiratesnbd.com/en and join the conversation with #FinancialWellbeing #EmiratesNBD.

Credits

Client

Emirates NBD

Agency

Zombie Studio

Production House

Zombie Studio

Director

Daniel Salles

Producer

Natalia Gouvea, Mauricio de Andrade, Vitória Tobias

Executive Creative Director

Paulo Garcia

Producer Director

André Carvalho

Art Director

Bruno Jacob, Marcelo Garcia, André Zendron, João Capoulade, Marina Barrocas, Kaike Gouvea

Head Of Cg

Isaac Buzzola

Cgi Director

Leandro Marcelino

Cgi Technical Director

Wesley Oliveira, Alisson Perin

Crew

Kira Nayana, Gabriel Sao Marcos, Bilu

Account Management

Stephanie Wang

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