DoorDash Basketball 2.0 Music Video Celebrating 40 Years | Clapboard Ad Archive

Basketball 2.0

Description

Basketball 2.0 is a dynamic and culturally resonant campaign launched in November 2024 by DoorDash to celebrate the 40th anniversary of Kurtis Blow’s iconic anthem "Basketball." This film campaign features a remixed and reimagined version of the song, titled Basketball 2.0 (DashPass Official Music Video), created in collaboration with legendary artist Kurtis Blow, producer Hit-Boy, and featuring talents such as Lola Brooke, Jalen Brunson, Josh Hart, and Sue Bird. Directed by Dave and Cassidy Meyers, the campaign targets NBA and WNBA fans across generations, blending nostalgia with contemporary beats to engage basketball enthusiasts and music lovers alike. The campaign leverages the emotional connection fans have with the sport and the anthem to position DashPass by DoorDash as the ultimate companion for the 2024-25 NBA season, reinforcing the brand as the go-to delivery service for everything basketball-related. The strategy focuses on amplifying DoorDash’s relevance through an official music video that not only entertains but also deepens the brand’s association with basketball culture, encouraging fans to subscribe for updates and follow DoorDash across social media platforms including Facebook, Twitter, Instagram, and TikTok. By merging sports, music, and convenience, Basketball 2.0 effectively elevates DoorDash’s presence in the highly competitive delivery services industry and strengthens emotional engagement with its target audience, creating a memorable touchpoint that celebrates heritage while embracing the future of basketball fandom.

Credits

Client

DoorDash

Creative Director

Dave & Cassidy Meyers

Producer

Hit: Boy

Starring

Kurtis Blow, Lola Brooke, Jalen Brunson, Josh Hart & Sue Bird

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Campaign Proposition

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