Building Tomorrow: Reimagining Eiffel Tower Sustainably | Clapboard Ad Archive

Building Tomorrow

Description

The Building Tomorrow campaign, launched in France in December 2022 for Dassault Systèmes by Wunderman Thompson France, is a groundbreaking digital and integrated media initiative within the Public Interest sector aimed at inspiring sustainable innovation in infrastructure and urban development. Central to the campaign is a visually stunning reimagination of the Eiffel Tower, leveraging today's cutting-edge technology to showcase best practices in decarbonization, sustainable production, cleaner energy consumption, circular economy principles, and exceptional design. This visionary approach highlights how Dassault Systèmes' 3DEXPERIENCE® platform empowers industry experts to collaboratively innovate with sustainability at the core throughout every phase of a project, from inception to dismantling. By enabling stakeholders to work with a virtual twin—a precise scientific digital representation of products, processes, or entire territories—the platform facilitates design, testing, simulation, collaboration, and decision validation in a risk-free virtual environment before real-world implementation. Complementing the striking visualization, the campaign includes a six-part documentary series alongside tailored content targeting B2B audiences, guiding viewers through the transformation journey of the Eiffel Tower and demonstrating how the 3DEXPERIENCE® platform serves as the key solution to tomorrow’s complex challenges. Wunderman Thompson France crafted an audacious yet highly personalized campaign approach that clearly communicates the platform’s unique capabilities and advantages, enabling public and private sector professionals to immediately grasp and deploy this transformative tool to drive real-life change, modernize outdated models, and accelerate the shift toward sustainable development in infrastructure and cities. To watch all six episodes, visit https://www.3ds.com/insights/building-tomorrow.

Credits

Client

Dassault Systèmes

Agency

Wunderman Thompson France

Campaign Title

Building Tomorrow

Execution Title

The Building Tomorrow Project

Executive Vice President Industry

Florence Verzelen

Global Offer Senior Marketing Director

Olivier Suire

Content Strategy

Vanessa Bellaiche

Account Management

Céline Dantzer-Delfino, Vincent Jégu

Ceo

Vincent Druguet

Strategic Planner

Lionel Gomez

Creative Director

Adrien Mancel & Paul-Émile Raymond

Art Director

Florence Vignon

Head Of Editorial

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Campaign Proposition

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Creative Device

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Competitive Planks

Autodesk – Market Positioning Autodesk positions itself as a leader in 3D design, engineering, and entertainment software, with a strong focus on sustainable building and infrastructure solutions. Its cloud-based platforms emphasize collaboration and innovation across architecture, engineering, and construction (AEC), enabling clients to optimize building lifecycle management and reduce environmental impact.

Siemens Digital Industries Software – Market Positioning Siemens offers comprehensive digital twin and industrial automation solutions that integrate product lifecycle management with smart infrastructure. Their strategic angle focuses on combining IoT, AI, and simulation to enable sustainable urban development and smart city initiatives, targeting large-scale infrastructure projects with an emphasis on operational efficiency and decarbonization.

Bentley Systems – Market Positioning Bentley Systems specializes in infrastructure engineering software, delivering digital twins and asset lifecycle management tools tailored for public infrastructure and urban development. It differentiates itself by prioritizing comprehensive infrastructure-specific technology that fosters real-time collaboration, data-driven decision-making, and sustainable design practices.

Hexagon AB – Market Positioning Hexagon emphasizes integrated digital reality solutions that combine geospatial data, 3D modeling, and autonomous technologies to drive smart city and infrastructure innovation. Its approach centers on enhancing precision and sustainability in planning, construction, and operation phases, leveraging strong cross-industry data integration to improve public sector decision-making.

Trimble Inc. – Market Positioning Trimble positions itself as a provider of advanced positioning, modeling, and project delivery solutions for the construction and infrastructure sectors. Their strategic focus lies in integrating hardware and software technologies to improve productivity and sustainability, especially through real-time data, BIM workflows, and connected construction ecosystems supporting sustainable urban development.