Dagoma Toy Rescue: Free 3D Printable Spare Parts | Clapboard Ad Archive

Toy Rescue

Description

In December 2019, Dagoma, the European leader in 3D printing, in collaboration with TBWA\Paris, launched the innovative campaign Toy Rescue, aimed at revolutionizing toy repair through technology and community engagement. Addressing the environmental and emotional impact of discarded toys in France—where over 40 million toys are thrown away annually due to the unavailability of spare parts—Toy Rescue introduces a collaborative platform, Toy-Rescue.com. This unique initiative offers free 3D printable files of over a hundred commonly lost or broken parts from the biggest selling toys of the past 40 years, meticulously recreated by a team of 3D designers using scanning technology. Consumers can easily access the site, download the exact part they need, and print it at home with a commitment to eco-responsibility by using plant-based filaments. The platform goes beyond a simple repository; it fosters a community where users who cannot find specific parts can request assistance from experienced 3D modelers, while those without a 3D printer can receive printed parts through the Dagoma Makers network. This integrated campaign not only positions Dagoma as a forward-thinking leader in sustainable professional services but also champions circular economy principles by encouraging repair over disposal. Furthermore, Dagoma is advancing the approach by developing a filament derived from unreparable plastic toys, promoting further recycling and reuse within the fabrication process. Through Toy Rescue, Dagoma successfully combines cutting-edge 3D printing technology with environmental consciousness and community collaboration, transforming how toys are preserved and enjoyed while reducing plastic waste. This campaign underscores the brand’s commitment to innovation, sustainability, and user empowerment, showcasing how professional services can effectively address real-world challenges through digital transformation and social engagement.

Credits

Client

Dagoma

Agency

TBWA

Executive Creative Director

Faustin Claverie, Benjamin Marchal

Copywriters

Swann Richard, François Claux

Art Director

François Claux, Swann Richard, Pauline Huet, Clément Choblet, David Locard, Nicolas Barrès / Dan Paris, Kimberley Aubert

Account Management

Matthéo Pressmar

Crew

Nicolas Duval, Younes Chekouh / TBWA \ ELSE, Coraline Benetti

Producer

Léa Gosselin, Lucile Waechter

Music

Thomas Jacquet, Fabrice Pouvreau

Composer

Baptiste Thiry

Digital Production Director

Guilhem Vacher

Digital Project Manager

Juliette Gonzalez

Developers

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