Cost Plus World Market "The Tradition" Holiday Campaign | Clapboard Ad Archive

The Tradition

Description

Find Your Tradition, Cost Plus World Market Holiday 2019, is a heartfelt and relatable film campaign launched in the United States in October 2019 by the ad agency BarrettSF for the retail services brand Cost Plus World Market. This campaign evocatively captures the essence of holiday traditions through the lens of one family’s journey, highlighting that not all traditions unfold as planned, yet they remain meaningful and special. The narrative approach taps into the universal experience of holiday imperfections, fostering emotional connection and authenticity that resonate deeply with the audience. By showcasing a genuine family story, the campaign aligns with the brand’s identity of offering unique, culturally inspired products that help customers create memorable and personal holiday experiences. The single media asset’s storytelling combines warmth and humor to emphasize the joy of tradition in its many forms, positioning Cost Plus World Market as a thoughtful partner in holiday celebrations. This campaign leverages film as a medium to create a visually engaging and emotionally compelling message, supporting the brand’s mission to inspire consumers to find their own traditions during the festive season. The focus on imperfection and family togetherness broadens the appeal and reinforces the idea that traditions, no matter how they evolve, remain at the heart of meaningful holiday moments. Overall, Find Your Tradition successfully blends emotional marketing with brand storytelling to drive holiday engagement within the competitive retail landscape.

Credits

Client

Cost Plus World Market

Agency

BarrettSF

Executive Creative Director

Jamie Barrett

Creative Director Copywriter

Aryan Aminzadeh

Creative Director

Todd Eisner, Michael Spiccia, Stephan Altman

Art Director

Jessica Sugerman

Crew

Conor Duignan, Molly Warner, Ben Scandrett-Smith, Rene Navarette, Jennifer Locke, Daniel De Vue

Producer

Charlotte Dugoni, Katherine Bruens, Kate Leahy, CL Weaver, Brittany Carson, Kim Christensen, Patrick Nugent, Adam Goins, Thatcher Peterson, Jaylen Block-Smith, Shelly Altman

Account Management

Patrick Kelly, Robert Woods, Lyndsey Dorian, Ali Nimmo

Strategic Planner

Kevin Albrecht

Production House

MJZ

Cinematographer

Autumn Durald Arkapaw

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Campaign Proposition

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