Coca-Cola’s Humorous ‘Do You Do’ Campaign in the UK | Clapboard

Do You Do

Description

Launched in the United Kingdom in September 2019, the Diet Coke campaign "Grannies | I'm in" by Wieden + Kennedy captures a vibrant and authentic conversation between two grandmothers discussing everyday topics like Derek, dating, and of course, Diet Coke. Set against a backdrop of playful banter and genuine connection, the campaign emphasizes individuality and self-expression with the empowering tagline #youdoyou. Through a single film asset, the brand positions Diet Coke as a drink that accompanies diverse lifestyles and moments of fun, highlighting its appeal beyond conventional demographics. The use of relatable characters and a casual, conversational tone creates an engaging narrative that resonates with audiences by portraying real-life interactions filled with humor and charm. This approach not only strengthens the emotional bond between consumers and the brand but also reinforces Diet Coke’s identity as a beverage that supports confidence and authenticity in everyday choices. By leveraging the cultural nuances of everyday British life and the warmth of intergenerational friendships, the campaign succeeds in making the brand feel accessible, relevant, and contemporary within the non-alcoholic drinks market.

Credits

Client

Coca-Cola

Agency

Wieden + Kennedy, London, UK

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Campaign Proposition

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Creative Device

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Just Because - Diet Coke | Clapboard Ad Archive — archive collection thumbnail

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