Footeuses Documentaire sur le Football Féminin | Clapboard Ad Archive

Footeuses

Description

Footeuses is a compelling documentary campaign launched in France in 2020 by the ad agency Yard, spotlighting the world of feminine soccer through a deeply human and authentic lens. As part of the Concrete Football series, this content-driven initiative explores the lived experiences of women football players from the greater Paris area, whether they represent elite institutions like the French federation or Paris Saint-Germain, or whether they are young amateurs and socially-engaged artists. Footeuses traces their journeys from their earliest dribbles on neighborhood playgrounds to the heights of international competition, revealing a dimension of football that remains underrepresented and widely overlooked. For many of these women, football is more than a sport; it is a medium of self-affirmation, emancipation, and resistance against persistent social paradigms. The documentary serves as a powerful ode to their fierceness, dedication, and passion, symbolizing hope for an entire generation. By illuminating their stories, Footeuses honors those who are and will become inspirations for millions, transcending boundaries of generation and social background. The campaign also captures football’s unique capacity to create human connection and emotional resonance, portraying it as a game rooted in sisterhood, resilience, and authenticity. With two evocative media assets, including an engaging trailer directed by Ryan Doubiago and Lyna Saoucha, Footeuses invites audiences to experience the raw passion and determination embedded in women’s football, challenging prejudices and celebrating its transformative power. This initiative aligns with Yard’s commitment to meaningful storytelling under the motto “Be There. Speak Right. Do Good,” offering a genuine glimpse into a sport where skill, heart, and social impact converge.

Credits

Agency

Yard

Production House

Eliott Brunet / Miles

Director

Ryan Doubiago, Lyna Saoucha

Crew

Jesse Adang, Grace Geyoro, Nadia Nadim, Laure Boulleau, Aya Nakamura, Assa Doucoure, Betty Noel, Imene Slimani, Inès Beznia, Suzana Garcia Gaadjika, César Decharme, Antoine Cormier, Jules Berthe, Yohann Henry

Post Production

Sanabel Cherqaoui, Rémi Carreau, Julien Bodart

Music

Bobby The Pollywog, Dani Lascar, Astral Sound

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Campaign Proposition

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Creative Device

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