Paris Saint-Germain Le Jardin Documentaire sur la Formation | Clapboard Ad Archive

The Garden

Description

La campagne intitulée "Le Jardin" est un documentaire immersif consacré à la formation des jeunes talents du Paris Saint-Germain, réalisé par Hugo Bembi et Jesse Adang pour l'agence Yard, et diffusé en France en mai 2020. Ce contenu, produit par Eliott Brunet et accompagné d'une musique originale signée Julien Villa, offre un regard authentique et émotionnel sur le parcours rigoureux des aspirants footballeurs qui évoluent dans l'ombre des stars, au sein d'un environnement ultra compétitif où efforts, doutes et sacrifices rythment leur quotidien. À travers les témoignages et les images de jeunes joueurs prometteurs tels qu’Adil Aouchiche, Tanguy Nianzou, Romaric Yapi, et bien d'autres du staff des U19 du PSG, ce film capture les réalités poignantes de la formation sportive au plus haut niveau. "Le Jardin" s'inscrit dans une stratégie de communication visant à renforcer l'identité de marque du PSG en valorisant son centre de formation, souvent méconnu du grand public, tout en humanisant les joueurs en devenir et en illustrant l’exigence et la passion qui caractérisent ce métier. La campagne exploite un seul media asset, combinant storytelling visuel et sonorités originales, afin de susciter engagement et fidélisation auprès des fans du club, des passionnés de sport et des jeunes talents en quête d’inspiration. Par son approche sincère et immersive, elle réaffirme la position de Paris Saint-Germain comme un acteur incontournable de la formation sportive en France et dans le monde.

Credits

Client

Paris Saint-Germain

Agency

Yard, Paris, France

Creative Director

Jesse Adang, Hugo Bembi

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