Chanel Winter Tale – Discover Fragrances, Makeup & Skincare | Clapboard Ad Archive

Winter Tale starring Vittoria Ceretti

Description

The CHANEL Winter Tale starring Vittoria Ceretti campaign, launched in France in November 2024, immerses audiences in the enchanting world of CHANEL’s Fragrance and Beauty collections. Crafted by the Chanel In-House Creative Studio, this film campaign highlights the brand’s luxurious selection of exclusive fragrances, radiant makeup products, and ultra-sensorial skincare designed to inspire gift-giving during the holiday season. Featuring renowned model Vittoria Ceretti, the campaign embodies elegance and sophistication while inviting consumers to experience the magic of CHANEL. Through a visually captivating and emotionally resonant narrative, the film seeks to position CHANEL as the go-to destination for those seeking exquisite beauty gifts that combine heritage, innovation, and indulgence. The campaign leverages digital channels to extend its reach, encouraging viewers to subscribe to the official CHANEL YouTube channel and engage with the brand across Instagram, Facebook, LinkedIn, and TikTok, fostering a connected community around the #CHANELWinterTale, #CHANELHoliday, and #GiveMagicGiveCHANEL hashtags. This integrated approach not only elevates brand visibility but also enhances consumer interaction, driving both online and offline engagement during a crucial retail period. By blending timeless elegance with modern storytelling, the Winter Tale campaign captures the essence of CHANEL’s beauty universe, reinforcing its position as an iconic luxury brand and inspiring consumers to discover the perfect, meaningful gift from CHANEL’s holiday collection.

Credits

Client

Chanel

Agency

Chanel In-House Creative Studio

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Campaign Proposition

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