Chanel Winter Tale – Discover Fragrances, Makeup & Skincare | Clapboard Ad Archive

Winter Tale starring Vittoria Ceretti

Description

The CHANEL Winter Tale starring Vittoria Ceretti campaign, launched in France in November 2024, immerses audiences in the enchanting world of CHANEL’s Fragrance and Beauty collections. Crafted by the Chanel In-House Creative Studio, this film campaign highlights the brand’s luxurious selection of exclusive fragrances, radiant makeup products, and ultra-sensorial skincare designed to inspire gift-giving during the holiday season. Featuring renowned model Vittoria Ceretti, the campaign embodies elegance and sophistication while inviting consumers to experience the magic of CHANEL. Through a visually captivating and emotionally resonant narrative, the film seeks to position CHANEL as the go-to destination for those seeking exquisite beauty gifts that combine heritage, innovation, and indulgence. The campaign leverages digital channels to extend its reach, encouraging viewers to subscribe to the official CHANEL YouTube channel and engage with the brand across Instagram, Facebook, LinkedIn, and TikTok, fostering a connected community around the #CHANELWinterTale, #CHANELHoliday, and #GiveMagicGiveCHANEL hashtags. This integrated approach not only elevates brand visibility but also enhances consumer interaction, driving both online and offline engagement during a crucial retail period. By blending timeless elegance with modern storytelling, the Winter Tale campaign captures the essence of CHANEL’s beauty universe, reinforcing its position as an iconic luxury brand and inspiring consumers to discover the perfect, meaningful gift from CHANEL’s holiday collection.

Credits

Client

Chanel

Agency

Chanel In-House Creative Studio

Campaign Proposition

Chanel’s "Winter Tale starring Vittoria Ceretti" campaign positions the brand as a purveyor of exclusive, luxurious beauty products that serve as ideal holiday gifts. By showcasing a curated collection of fragrances, makeup, and skincare, the campaign emphasizes Chanel’s expertise in offering sophisticated and sensory-rich products, reinforcing its status as a premium beauty authority. The promise centers on delivering an elevated gifting experience, inviting consumers to enter the “wonderful world of CHANEL” where refinement and indulgence converge. Strategically, the campaign leverages the holiday season—a peak gifting period—using the emotive, narrative-driven format of a film to create a sense of enchantment and aspiration. Featuring Vittoria Ceretti, a figure associated with elegance and high fashion, adds credibility and allure, aligning with Chanel’s target demographic of discerning, style-conscious consumers in France and beyond. The creative approach combines storytelling with visual luxury to evoke the emotional appeal of giving and receiving exquisite beauty products. The integration across digital platforms, including YouTube and social media channels, amplifies reach and engagement, targeting an audience attuned to both heritage luxury and contemporary digital consumption. Overall, the campaign uses the holiday context and a high-profile muse to deepen brand desirability and drive consideration in a competitive beauty market.

Creative Device

FORMAT#8 ONGOING CHARACTERS OR CELEBRITIES — Uses a recurring personality or celebrity for brand recall. This campaign centers on fashion model Vittoria Ceretti, whose starring role is prominently highlighted in the title and descriptions. Rather than an explicit story arc, product demonstration, or problem/solution sequence, the creative leans on her influential presence to embody the brand’s aspirational beauty and holiday gifting ethos. Chanel frequently collaborates with renowned faces to reinforce desirability and glamour. The campaign’s allure and recall are anchored by Ceretti’s celebrity, making FORMAT#8 the most accurate classification. ADVERTISING FORMATS EXPLAINED: https://www.clapboard.com/blog/branding-and-advertising/brand-strategy/12-advertising-creative-formats