The best ingredient of Christmas is solidarity

In December 2024, Carrefour launched a heartfelt campaign in France entitled The best ingredient of Christmas is solidarity, created by the renowned ad agency Publicis Conseil. This integrated media campaign, situated within the Public Interest industry, highlights the brand’s commitment to fostering a sense of community and mutual support during the festive season. As Christmas approaches, Carrefour strategically centers solidarity as the core message, aiming to resonate emotionally with audiences by emphasizing the importance of coming together and sharing kindness in times of celebration. The campaign leverages a single powerful media asset to convey its narrative, using authentic storytelling that connects the values of generosity and togetherness with the spirit of the holidays. This approach not only reinforces Carrefour’s identity as a brand that cares about societal well-being but also aligns its marketing communications with broader social themes, enhancing brand equity and consumer trust. By spotlighting solidarity as the essential ingredient of Christmas, the campaign transcends conventional holiday advertising by inspiring action and empathy among consumers, encouraging them to reflect on the collective power of community support. Carrefour’s message is communicated in French, tailored specifically for the local market, ensuring cultural relevance and emotional impact. Overall, this campaign exemplifies a strategic blend of purpose-driven marketing and festive messaging, underlining Carrefour’s role not just as a retailer but as a socially responsible entity that champions inclusivity and compassion during one of the most meaningful times of the year.