Carma Social Interventions | Alerts Against Bullying | Clapboard

#WarnOfBullying

Description

In October 2024, Carma Social Interventions launched the impactful experiential campaign #WarnOfBullying in Brazil to raise awareness on the World Day to Combat Bullying. Developed by the Carma Social Interventions agency, this campaign leverages a classic symbol of bullying—the infamous "Kick Me" sign—and transforms it into a powerful call to action. From a distance, viewers see only the familiar phrase "KICK ME," triggering instant recognition of bullying’s visible marks. However, a closer examination reveals a deeper, more urgent message: "KICK the bullying out of our lives telling ME about what’s stuck in my back." This ambiguous design cleverly invites individuals not only to recognize bullying but to speak up and support those suffering silently. By turning an element traditionally used to mock into an empathetic warning, the campaign uniquely bridges awareness and engagement, encouraging people to pay closer attention to those affected by bullying and to take an active role in offering help and solidarity. Positioned within the Public Interest and Agency Self-Promo sectors, the campaign underscores the importance of community vigilance and compassion while promoting the brand’s commitment to social intervention. Through its single, thought-provoking media asset, #WarnOfBullying demonstrates how innovative experiential marketing can drive social change and foster a culture of care and inclusion. It calls on all individuals to follow the example of those who took the first step to warn others and to be approachable confidants for anyone struggling with bullying, ultimately fueling a collective movement to end its harmful impact.

Credits

Client

Carma Social Interventions

Agency

Carma Social Interventions

Production House

Carma Social Interventions

Creative Director

Ramon Ballverdú, Thomaz Ballverdú

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Campaign Proposition

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