Sorry Kad Campaign – Humorous Streaming Promo France | Clapboard

CANAL+ - Sorry Kad

Description

CANAL+ teamed up with BETC to create the engaging film campaign "CANAL+ - Sorry Kad," launched in France in December 2021, which cleverly builds on the viral success of a previous ad featuring beloved actor Kad Merad. In the original campaign from November 2021, Kad Merad and other CANAL+ stars humorously searched for their login credentials to access the channel, striking a chord with audiences and sparking widespread attention. Capitalizing on this momentum, "Sorry Kad" delves into a fictionalized depiction of Kad Merad’s life following the ad’s release, illustrating how the playful joke about his CANAL+ password has taken on a life of its own. Whether he is on television, out on the streets, at family gatherings, or even on set, Kad is persistently approached by fans and strangers alike, all eager to get his elusive login details. This campaign smartly uses humor and celebrity appeal to deepen brand engagement and connect with viewers on multiple levels, reinforcing CANAL+'s position in the competitive TV and streaming promo market. By extending the narrative beyond a single ad spot, BETC and CANAL+ create a relatable and ongoing storyline that encourages audience interaction and shareability, while highlighting the channel’s star power and accessibility. The campaign’s single, compelling media asset preserves the momentum of the initial viral hit, illustrating the effectiveness of narrative continuity in advertising and strengthening CANAL+’s brand identity in a saturated media landscape.

Credits

Client

CANAL+

Agency

BETC, France

Account Management

Bertille Toledano, Guillaume Espinet, Mathilde Lancon, Coline Helmreich

Executive Creative Director

Stephane Xiberras

Creative Director

Eric Astorgue

Copywriter

Martin Rocaboy

Art Director

Eric Astorgue, Anouk Bossois

Strategic Planner

Sebastien Houdusse, Martin Lagache

Traffic Manager

Elodie Diana

Producer

Karim Naceur, Slim Trabelsi

Production House

Henry

Director

Martin Werner

Music

Les Kouz

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