Performance Sportswear Collaboration with Throwing Fits | Clapboard Ad Archive

T.F. Company: Performance Sportswear for Hanging Out

Description

In October 2024, C.P. Company partnered with the dynamic duo from the Throwing Fits podcast, James Harris and Lawrence Schlossman—known as Jimmy and Larry—to launch a bold collaboration that blends performance sportswear with laid-back urban style. Developed by the award-winning creative agency Even/Odd and brought to life through a striking short film directed by Andy Madeleine, this campaign captures the spirit of C.P. Company’s FW024 collection reimagined through the unique lens of the American podcast hosts. The collaboration features 14 standout pieces including overshirts, down jackets, pants, t-shirts, and knitwear, crafted from innovative fabrics such as Chrome-R, Flatt Nylon, D.D. Shell, Lambswool, and Microreps. Jimmy and Larry’s irreverent approach is evident in customized pockets, lenses, and signature ‘T.F. COMPANY’ logos embroidered or printed across the collection, reflecting a deepening creative partnership rooted in shared community values and previous joint initiatives, including the ADV SS024 campaign. The campaign’s short film encapsulates the concept of doing whatever it takes for the noble pursuit of chilling, following the duo on a fast-paced journey through the streets and subways of New York City, culminating humorously at Bernie’s, a beloved Brooklyn eatery known for its first-come, first-serve policy. Madeleine infused the film with the chaotic energy of London hip-hop and electro music, using handheld shots, zooms, and tracking to build anticipation before a composed finale, all shot on 16mm film to evoke the edgy aesthetics of films like Run Lola Run and Good Time. This guerrilla-style production was executed swiftly with a small creative team, emphasizing authenticity and spontaneity. The collection debuted on September 21 at Throwing Fits’ third annual Friends & Family Bazaar in New York and is exclusively available online at cpcompany.com starting September 26, positioning C.P. Company at the crossroads of heritage craftsmanship and contemporary street culture in 2024.

Credits

Client

C.P. Company

Agency

Even/Odd

Production House

Even/Odd

Director

Andy Madeleine

Producer

Gisell Cabrera

Cinematographer

Evan Burris Trout

Crew

Dan Rodriguez, Mateo Gonzalez, Daniel McElroy, Martin Mendez

Music

Stephan Joseph

Post Production

Ancillary Post

Editor

Mason Coburn

Color

Cameron Marygold

Featuring

Bijan Shahvali, Brandon Mahler, and Jack Kay

Special Thanks To

Bernie's restaurant

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