Audubon Society of Rhode Island - Saving Birds from Climate | Clapboard Ad Archive

Birds Are Cool - Mating, Birds Are Cool - Feeding

Description

Birds Are Cool - Mating, Birds Are Cool - Feeding' campaign was published in the United States in May 2018 for the Audubon Society of Rhode Island by ad agency Looney Advertising. This Film medium campaign is related to the Public Interest industry and consists of 2 media assets. The campaign aims to raise awareness about the challenges faced by birds and what people can do to help. Climate change poses a significant threat to the survival of more than half of the bird species in North America, with nearly 314 species on the brink. Through conservation, legislation, advocacy, and education efforts, the Audubon Society of Rhode Island is dedicated to protecting birds and their habitats. The campaign emphasizes the importance of saving birds and the role that individuals can play in this critical mission. The 'Birds are Cool. Let's Save Them.' theme of the campaign conveys a positive and engaging message to inspire action and support for bird conservation efforts. The use of the Film medium allows for a visually compelling and impactful way to convey the message and connect with audiences. By leveraging this campaign, the Audubon Society of Rhode Island can effectively reach a wider audience and drive meaningful engagement around the importance of protecting birds and their habitats in the face of environmental challenges.

Credits

Client

Audubon Society of Rhode Island

Agency

Looney Advertising

Creative Director

Sean Looney

Art Director

Debbie Looney, Michael Paul Raspanti

Producer

Adam Uhl

Account Management

Christina D'Angelo

Editor

Michael Paul Raspanti

Social Editor

Ilana Saltzman

Media

Jen Seaman

Campaign Proposition

The 'Birds Are Cool - Mating, Birds Are Cool - Feeding' campaign by the Audubon Society of Rhode Island aims to raise awareness about the challenges facing birds due to climate change and the actions needed to protect them. The brand proposition is centered around the importance of saving birds and their habitats for a sustainable future. The market strategy involves highlighting the threat of climate change to bird populations in North America, specifically focusing on the nearly 314 species at risk. By emphasizing the organization's efforts in conservation, legislation, advocacy, and education, the campaign seeks to connect with the audience by promoting the idea of collective action to protect birds and their habitats.

Creative Device

FORMAT#2 SHOW THE PROBLEM — Highlights a relatable problem, then shows the product as the solution. The 'Birds Are Cool - Mating, Birds Are Cool - Feeding' campaign by Audubon Society of Rhode Island falls under the SHOW THE PROBLEM format. The campaign starts by highlighting the looming threat of climate change on bird species, emphasizing the challenges they face. It then introduces the Audubon Society as the solution, showcasing their efforts in conservation, legislation, advocacy, and education to protect birds and their habitats. By presenting the problem and offering a solution through their organization, the campaign effectively communicates its message to raise awareness and inspire action from the audience. ADVERTISING FORMATS EXPLAINED: https://www.clapboard.com/blog/branding-and-advertising/brand-strategy/12-advertising-creative-formats

Competitive Planks

National Audubon Society - The National Audubon Society is a well-established organization focused on bird conservation and habitat protection on a national level. They differentiate themselves by their extensive research and advocacy efforts, along with their large network of volunteer members working towards the protection of birds and their habitats.