Archer Roose Luxury Wine in a Can | Clapboard Ad Archive

Elizabeth Banks Tries Luxury Wine in a Can

Description

In 2021, Archer Roose launched a captivating film campaign in the United States entitled Elizabeth Banks Tries Luxury Wine in a Can, developed by the ad agency Colossus. This campaign leverages the charm and unexpected appeal of Elizabeth Banks as the uninvited spokesperson who embodies the brand’s rebellious and adventurous spirit. Archer Roose, inspired by its namesake—a 19th-century explorer dedicated to sourcing exquisite wines—delivers a fresh take on luxury wine through convenient, sustainable canned varietals including Bubbly, Bubbly Rosé, Rosé, Sauvignon Blanc, Pinot Grigio, and Malbec. The campaign creatively positions Archer Roose as a brand for discerning consumers who appreciate quality without sacrificing ease or eco-consciousness. By integrating Elizabeth Banks’ relatable and rule-breaking persona, the campaign establishes a narrative that invites consumers to join a modern wine journey grounded in exploration and sophistication. Digital touchpoints amplify this storytelling, with a dedicated webpage offering the full story and an active social media strategy across YouTube, Instagram, Facebook, and Twitter to engage audiences and nurture brand affinity. Archer Roose’s communication strategy embraces transparency, sustainability, and a sense of adventure, aligning perfectly with evolving consumer values within the alcoholic drinks industry. This film asset not only raises brand awareness through a unique spokesperson but also reinforces Archer Roose’s position as a leader in premium canned wines, appealing to a new generation of wine enthusiasts who seek luxury with convenience.

Credits

Client

Archer Roose

Agency

Colossus

Creative Director Art

Travis Robertson

Creative Director Copy

Greg Almeida

Producer

Nicole Hollis-Vitale, Johnny Parker, Nessie Clarke, Ashley McKim, Kevin Breheny

Managing Director

Jonathan Balck

Production House

Viva Monkey

Director

Elizabeth Orne

Cinematographer

Tristan Nyby

Post Production

Kelly Hansen / Forage Edit

Color Correct

Company 3

Colorist

Tim Masick

Mix And Sound Design

Mike Secher / Soundtrack Boston

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Campaign Proposition

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