Anne Frank House - Promoting Tolerance & Combating Discrimination | Clapboard

The Bookcase for Tolerance

Description

In November 2021, the Anne Frank House, in collaboration with INNOCEAN Worldwide Europe and a team of global partners including Innocean Berlin, Media.Monks, Massive Music, and Hagens PR, launched The Bookcase for Tolerance, a powerful integrated campaign aimed at combating antisemitism, prejudice, inequality, and discrimination. This initiative serves as an educational platform designed to foster understanding and empathy through a multifaceted approach comprising a docuseries, an app, and a dedicated website. Central to the campaign is the symbolic bookcase behind which Anne Frank hid 80 years ago, now reimagined as a beacon for tolerance in contemporary society. The campaign highlights the personal stories of Anne Frank alongside four young individuals who confront intolerance daily, amplifying voices that challenge perceptions of those deemed "different." By weaving historical context with present-day realities, The Bookcase for Tolerance invites audiences to engage deeply with themes of resilience, acceptance, and social change. Its messaging encourages users to replace hatred with education and awareness, under the rallying hashtag #DontHateEducate. Strategically, the campaign leverages multiple digital touchpoints to reach diverse audiences, inspiring action and reflection on the urgent need for a world free from discrimination. Through compelling storytelling and innovative media integration, The Bookcase for Tolerance upholds the Anne Frank House’s mission to promote human rights and dignity, fostering a global dialogue centered on tolerance and inclusivity.

Credits

Client

ANNE FRANK HOUSE

Agency

INNOCEAN Worldwide Europe

Chief Creative Officer

Gabriel Mattar

Executive Creative Director

Ricardo Wolff

Art Director

Bruno Oppido, Gonçalo Martinho, Leon Celay

Creative Director

Reinier Gorissen, Marlon von Franquemont, Andrés Andrade

Copywriter

António Neto, Javier Granados, Juan Kebork

Crew

Quynh Tran Khanh, Hajra Tariq

Translations

Giovana Pereira, Nicolas Holz

Illustrations Documentaries

Rik Nieuwdorp

Chief Operating Officer

Jonathan Hill

Strategic Planner

Anna Nowak-Otto

Account Management

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Campaign Proposition

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