Leave a selfie - HP | Clapboard Ad Archive
HP’s Leave a Selfie campaign, developed by Fred & Farid and launched in France in 2016, puts influencer Jerome Jarre squarely at the center of a lively product story for HP’s Sprocket photo printer—an approach that sits squarely in Clapboard’s FORMAT#8—Ongoing Characters or Celebrities, where a recurring or widely recognized personality serves as the engagement engine for brand recall. Jarre’s vibrant adventure acts as a living demo, bypassing conventional narrative arcs in favor of a kinetic, personality-first journey that makes HP Sprocket’s utility both tangible and aspirational for a young, digitally native audience intent on transforming ephemeral social content into lasting, physical mementos. The creative leverages Jarre’s credibility to bridge device and user, threading HP’s broader brand mission to create purposeful technology through authentic, influencer-driven storytelling. The campaign execution demonstrates a sharp alignment with evolving consumer tendencies to seek immediacy, authenticity, and playfulness in both their media consumption and self-expression—qualities amplified by real-time social sharing, a clear call-to-action routed through HP’s owned digital ecosystem, and the device’s near-frictionless photo printing user experience. This is not a functional explainer or stepwise testimonial; rather, it is the influencer brand-in-action, using Jarre’s sense of fun and widespread recognition to surface both the Sprocket’s core functionality and its inherent social currency, which holds unique salience in the Electronics, Technology marketplace’s ongoing pursuit of relevance amongst digitally sophisticated consumers. The inclusion of the campaign film as its primary media asset smartly aligns with the consumption patterns of its intended audience, inviting them into the product story through a familiar narrative vector—the influencer’s personal adventure—while reinforcing HP’s cultural positioning as a technology brand attuned to the emotional register of memory-making. Clapboard rates this 61/100. For the broader industry, the campaign’s real significance lies in how it illustrates the potency of personality-powered narrative in turning an everyday tech device into a badge for content creation and connection.
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