Power flyer – Vim 2015 | Clapboard Ad Archive

Punch Bag is a compelling outdoor advertising campaign launched in Brazil in July 2015 for the Coliseu Fight Club, developed by the creative agency Danza. Positioned within the Recreation and Leisure industry, this campaign leverages the highly engaging OOH (Out-Of-Home) medium to capture the attention of its target audience in public spaces. The campaign centers around a single, impactful media asset designed to resonate with fight enthusiasts and active individuals seeking an adrenaline-fueled pastime. Through bold visual storytelling and strategic placement, the campaign effectively communicates the brand’s dynamic and energetic identity while inviting consumers to experience the excitement and challenge offered by Coliseu Fight Club. This approach highlights the physical and mental benefits of engaging in combat sports and leisure activities, helping the brand stand out in a competitive market by associating itself with strength, resilience, and social recreation. The creativity embedded in the outdoor format ensures maximum exposure and interaction, motivating audiences to explore the club’s offerings while reinforcing brand recall and loyalty. Overall, Punch Bag exemplifies a targeted and memorable advertising effort that utilizes environmental context and cultural relevance to connect with its audience on a deeper level.

In 2015, Graubünden Tourism, in collaboration with Jung von Matt, launched an innovative digital campaign called The Great Escape that creatively connected the bustling urban environment of Zurich with the tranquil serenity of the Graubünden village of Vrin. Positioned at Zurich Central Station, one of the busiest transport hubs in Switzerland, this campaign utilized a live electronic billboard to offer stressed city dwellers an immersive visual experience transporting them instantly to the peaceful mountain village, effectively bridging the contrast between hectic city life and calm nature. By engaging commuters through real-time imagery that visually contrasted the fast-paced surroundings with the serene landscapes of the Swiss Alps, Graubünden Tourism communicated a compelling invitation to spontaneously escape to the Bündner mountains for relaxation and rejuvenation. This campaign, delivered entirely in German, resonated with a broad audience, garnering over 945,000 views, more than 3,100 likes, and over a hundred comments, reflecting significant engagement and interest in the destination. The Great Escape not only showcased the appeal of Graubünden as a tranquil retreat but also highlighted the brand’s ability to leverage digital media in the transport sector to create impactful, memorable storytelling that effectively merges place and experience. This strategic communication exemplified how innovative use of digital advertising in public transportation spaces can emotionally connect with target audiences, inspiring immediate travel aspirations through a striking visual contrast between urban stress and alpine calm.

The Tennis, Triathlon campaign for the European Maccabi Games was launched in Germany in July 2015, strategically designed to promote the 14th edition of this prestigious multi-sport event taking place in Berlin from July 27 to August 5, 2015. Created by the renowned agency M&C Saatchi, this film-based campaign aimed to capture the spirit of recreation and leisure associated with the Games, emphasizing values of community, athleticism, and cultural heritage. Utilizing two distinct media assets, the campaign leveraged powerful visual storytelling in English to engage a broad audience, highlighting tennis and triathlon as key sports featured during the event. Despite a modest viewership of 6,736 and limited engagement metrics such as 25 likes and one comment, the campaign played a vital role in raising awareness and driving interest among sports enthusiasts and the wider Jewish community across Europe. Through a dynamic and emotive approach, the advertisements communicated the inclusive and celebratory nature of the Games, encouraging participation and attendance while reinforcing the European Maccabi Games' position as a significant sporting event. The campaign also served to strengthen brand recognition for the European Maccabi Games, aligning it with values of perseverance, unity, and cultural pride inherent in competitive sports and community events. Overall, the campaign effectively blended promotional objectives with inspiring narratives, making it a noteworthy example of sport-related communication within the recreation and leisure industry.

Men In Black Safety is a distinctive digital campaign launched in New Zealand in August 2015 for Air New Zealand by the ad agency True. Positioned within the transport industry, this campaign leverages creative storytelling and engaging digital media to emphasize safety protocols in an innovative and memorable manner. By adopting the iconic Men In Black theme, the campaign cleverly captures audience attention, reinforcing Air New Zealand’s commitment to passenger safety through a culturally resonant and visually striking narrative. The singular media asset serves as an impactful digital touchpoint that aligns with the brand’s values while delivering essential safety information in an entertaining format. This approach not only enhances brand recall but also fosters a positive brand association by merging humor and safety awareness, demonstrating how transport communication can be both informative and engaging. The campaign’s strategic use of digital media ensures wide accessibility and shareability, effectively reaching a diverse demographic across various online platforms. Through this campaign, Air New Zealand establishes itself as an innovative leader in aviation safety, harnessing creative advertising to build trust and encourage responsible passenger behavior, all while maintaining a strong brand identity in a competitive market.

In 2014, Transat Holidays launched an innovative ambient campaign called Cuban Taxi Surprise in Canada, designed to captivate and engage the urban audience in Toronto. Created by the ad agency Dentsu, this campaign featured a cleverly placed Cuban taxi that surprised unsuspecting passengers by offering them all-inclusive vacation tickets to picturesque Cuba. The strategy behind this activation was to create a memorable and authentic brand experience that not only highlighted Transat Holidays' expertise in transporting travelers to exotic destinations but also reinforced its position as Canada’s leading holiday travel airline. Through this immersive approach, the campaign aimed to evoke emotions of excitement and spontaneity associated with holiday travel, encouraging immediate brand interest and positive word-of-mouth. With a focus on genuine interaction, it connected the transport industry’s service element directly to the destination appeal, showcasing the ease and joy of booking a vacation with Transat Holidays. The campaign was supported by broad social media engagement on platforms such as Facebook, Twitter, Instagram, and YouTube, driving viewers to explore more about Air Transat’s diverse destinations and services. The accompanying media asset garnered significant attention with nearly half a million views, hundreds of likes, and dozens of comments, underscoring the strong consumer resonance and digital reach achieved. By combining real-world surprise elements with a robust online presence, the Cuban Taxi Surprise campaign effectively blended offline excitement with online amplification, embodying a strategic and creative milestone in ambient advertising for the brand and the transport industry.

Get wet for free is a dynamic marketing initiative launched in Canada in November 2014 for Splashdown Waterpark by the creative agency Rethink. This ambient campaign leverages innovative and immersive media placements to engage audiences within the Recreation and Leisure industry, inviting them to experience the excitement and joy associated with water-based activities. Positioned strategically to capture attention through unique environmental interactions, the campaign aligns perfectly with the brand’s core promise of fun and refreshment. By encouraging participation through an experiential medium, it effectively bridges the gap between advertising and direct consumer engagement. The single media asset used amplifies the message, ensuring clarity and impact while maintaining a memorable imprint on the target demographic. This campaign not only showcases the innovative use of ambient advertising techniques to create a compelling brand narrative but also underscores the brand’s commitment to providing exceptional recreational experiences. The creative approach adopted by Rethink capitalizes on the refreshing allure of waterparks, inspiring audiences to embrace the playful invitation of getting wet without any cost, thereby driving foot traffic and brand affinity in a competitive leisure market.

Air Canada's "Gift of Home for the Holidays" campaign, launched in the United Kingdom in December 2014 and crafted by JWT, delivers an emotionally compelling message centered on the joy of reuniting with loved ones during the holiday season. Positioned within the transport industry and executed through an ambient medium, the campaign taps into the powerful sentiment of homecoming, offering Canadians living abroad the priceless gift of being together for the festivities. By inviting audiences to witness genuine, heartfelt reactions under the hashtag #ACgiftofhome, Air Canada effectively humanizes its brand, fostering a deep emotional connection that transcends conventional advertising. This approach not only strengthens brand loyalty but also amplifies the brand's promise of bridging distances and making travel experiences more meaningful. The campaign asset, which has garnered over 3.5 million views and sparked significant engagement through 402 comments, leverages social media platforms such as Facebook, Twitter, Instagram, and a dedicated blog to sustain the conversation and extend its reach. Additionally, the availability of content in both English and French underscores Air Canada’s commitment to inclusivity and its multicultural audience. By aligning the brand with the spirit of the holidays, the campaign successfully elevates Air Canada's position as not just a transportation provider but a facilitator of cherished moments and emotional reunions. This tactful blend of storytelling and strategic media placement demonstrates an insightful use of ambient advertising to drive brand awareness and create lasting emotional resonance with consumers at a pivotal time of year.

In a strategic move to enhance customer convenience, kulula.com launched the campaign Online check-in just got better in South Africa in 2014, developed by the ad agency King James. This Ambient media campaign, rooted in the transport industry, highlighted the brand’s innovative online check-in service designed to empower travelers by allowing them to check in from anywhere, eliminating the need to wait in queues or leave the comfort of their home. The campaign’s core message emphasized ease and self-service, captured effectively with the hashtag #selfservice, encouraging users to take control of their travel experience. By leveraging a single impactful media asset, the campaign communicated a seamless digital solution catering to a tech-savvy audience seeking efficiency and flexibility in travel planning. The content resonated well with viewers, amassing over 168,000 views and earning positive engagement through likes and comments, indicating strong consumer interest and approval of kulula.com’s enhanced service. This campaign strategically positioned kulula.com as a forward-thinking brand dedicated to simplifying the travel process, enhancing customer satisfaction, and driving brand loyalty by integrating convenience and technology in airline services.

The campaign Helsinki City Bikes are getting ready to hibernate, launched in Finland in October 2017 for Helsinki Region Transport by the ad agency 358, delivers a compelling narrative centered around the seasonal pause of the city’s bike-sharing service. Utilizing the Film medium with a single impactful media asset, the campaign features Windows95 Man, affectionately known as the Helsinki City Bike Specialist, who engages viewers by reflecting on the past year’s data and achievements. This personification brings a relatable and trustworthy character to the forefront, effectively communicating key statistics and insights that highlight the usage, reach, and community impact of the Helsinki City Bikes throughout 2017. From a marketing and communications perspective, the campaign is a strategic blend of informative content and storytelling that not only promotes awareness of the transport service’s operational cycle but also fosters a sense of connection and anticipation among its users. By leveraging numerical data in an accessible and visually engaging format, it underscores the service’s role in sustainable urban mobility and the evolving commuter behaviors in the Helsinki region. The timing of the campaign aligns perfectly with the seasonal transition, positioning the brand as thoughtful and relevant, preparing the audience for the temporary pause while reinforcing their ongoing commitment to providing efficient and eco-friendly transport solutions. The creative approach successfully balances brand visibility with educational value, enhancing public perception and encouraging continued engagement with the Helsinki City Bikes service year-round.

In 2017, the Museum of Contemporary Art Belgrade (MoCAB) faced a significant challenge as it remained closed to the public since 2007 due to the reconstruction of its main exhibition building, a situation that generated widespread public discontent. To address this and reignite community engagement with the museum’s valuable art collections, McCann Belgrade devised the innovative digital campaign democrARtisation. This campaign harnessed cutting-edge augmented reality technology through the free app “msu ARt,” transforming billboards, posters, and print advertisements across 15 Serbian cities into immersive art experiences featuring distinguished works from MoCAB’s collections. By digitally democratizing access to art, democrARtisation created what is recognized as the world’s largest virtual exhibition, making contemporary art accessible to nearly every citizen. The campaign’s success was bolstered by collaboration with Serbia’s leading advertisers including Telekom Serbia, Ahold Delhaize, Halkbank, Bambi, Coca-Cola, Schweppes, Fanta, BMW, Honda, Mini, Tommy Hilfiger, Replay, Diesel, Liu Jo, and Raiffeisen Bank, whose participation amplified reach and impact across the nation. Under the creative leadership of Digital Creative Director Vladimir Ćosić, Art Director Zdravko Kevrešan, and Copywriter Sandra Stojanović, the campaign effectively blended compelling storytelling with innovative technology to restore public interest in contemporary art despite the museum’s physical closure. Strategically planned by Katarina Pribićević and supported by a dedicated account and PR team, democrARtisation revitalized MoCAB’s cultural presence and demonstrated the transformative power of digital innovation in overcoming physical access barriers. This campaign not only redefined engagement with cultural institutions but also set a new benchmark for how art can be made accessible and relevant in the digital age.

The campaign Buyout, Conspiracy Bookstore, Corner Office, launched in the United States in November 2017 for FedEx by BBDO, strategically highlights the reliability and affordability of FedEx Ground as an essential shipping partner for small businesses. Through a relatable narrative centered on a small business owner operating from her home, the campaign emphasizes the value of recognizing and rewarding employee initiative in choosing a trusted shipping service. This film-based transport industry campaign, composed of three distinct media assets, conveys a message of efficiency and partnership by showcasing the boss’s effort to acknowledge her employee’s recommendation of FedEx Ground, thereby reinforcing the brand’s position as a fast, dependable option tailored to meet the practical needs of small business logistics. The storytelling approach humanizes the brand, making FedEx Ground not just a service provider but a collaborative partner invested in the success and satisfaction of its customers. By focusing on everyday workplace dynamics, the campaign effectively resonates with current and prospective small business owners, illustrating how FedEx Ground can transform shipping challenges into seamless solutions. The choice of film as the medium enables visual storytelling that deepens audience engagement, heightening brand recall and emotional connection. This concise yet impactful campaign reinforces FedEx's commitment to affordability and speed, qualities that are crucial to small businesses navigating competitive landscapes. Overall, the campaign not only promotes FedEx Ground’s operational strengths but also celebrates the contributions of employees within small enterprises, positioning FedEx as an integral part of their growth and achievement.