Power flyer – Vim 2015 | Clapboard Ad Archive

Persil’s 2018 campaign The Professional, crafted by DDB for the United States market, stakes a claim in the household product category by foregrounding the brand’s ProClean formula and its promise of delivering 10 Dimensions of Clean. This film campaign centers on a partnership between the brand and Bill Nye, widely known as The Science Guy, whose established authority in science communication lends an essential layer of credibility to Persil’s performance claims. By positioning Bill Nye alongside the eponymous character The Professional, the campaign employs what Clapboard’s taxonomy identifies as FORMAT#8—ONGOING CHARACTERS OR CELEBRITIES—to drive brand recall and trust through a familiar and trusted figure. This approach transcends conventional detergent advertising that often relies on either purely functional demonstrations or emotional storytelling by marrying scientific rigor with accessible narrative. The campaign’s narrative unfolds as a dynamic exploration of Persil ProClean’s cutting-edge formula, educating consumers on the tangible benefits and technological advancements embedded in the product’s cleaning capabilities. Within a fiercely competitive landscape where Persil contends with entrenched incumbents like Tide, known for its stain removal prowess, Gain, which emphasizes fragrance, and Arm & Hammer, promoting natural ingredients, The Professional distinguishes itself through a rational, science-led positioning. The campaign’s use of a scientifically credible spokesperson not only reinforces Persil’s innovation credentials but also targets discerning consumers who seek transparent, performance-driven solutions in home care. This narrative strategy is supported by a strong creative execution that balances technical detail with engaging storytelling, ensuring the message resonates beyond mere claims into the realm of consumer trust. The Professional attracted substantial attention, reflected in over 2.9 million views on YouTube, confirming its reach and relevance. Clapboard rates this campaign 67 out of 100 in its global creative archive. This campaign matters to the industry because it demonstrates how science-based authority can be harnessed effectively within household product marketing to elevate brand differentiation in a category where functional benefits are paramount.

The campaign 3 second cooking - shrimp, 3 second cooking - dumplings, launched in Japan in June 2015, was developed for DoCoMo by Tokyu Agency. This innovative film campaign leverages quick, engaging cooking visuals to create a memorable connection between everyday convenience and cutting-edge technology, aligning with DoCoMo's position in the electronics and technology sector. By featuring mouth-watering images of shrimp and dumplings, each prepared in just three seconds, the campaign effectively symbolizes speed and efficiency—core attributes associated with DoCoMo's services. The use of film as the medium allows for dynamic storytelling, capturing viewers' attention quickly and driving home the seamless user experience promoted by the brand. The two media assets complement each other, reinforcing the campaign's narrative and enhancing brand recall through repetition and thematic consistency. Positioned in a highly competitive market, this thoughtfully executed campaign aims to strengthen brand affinity by appealing to consumers' desire for smart, time-saving solutions. Through its creative approach and clear messaging, it underscores DoCoMo's commitment to innovation while highlighting lifestyle relevance, thereby fostering a deeper emotional connection with both existing customers and potential new audiences. { "campaign_title": "3 second cooking - shrimp, 3 second cooking - dumplings", "publication_date": "June 2015", "country": "Japan", "brand": "DoCoMo", "agency": "Tokyu Agency", "medium": "Film", "industry": "Electronics, Technology", "media_assets_count": 2 }

The Collective Project, launched in June 2015 in the United States, represents a strategic digital campaign crafted for Microsoft by the ad agency Possible. Positioned within the Electronics and Technology industry, this initiative leverages a single impactful media asset to engage its target audience through innovative digital channels. The campaign was designed to highlight Microsoft's commitment to collaborative innovation and technological advancement, resonating with a tech-savvy demographic seeking cutting-edge solutions. By utilizing digital media, the campaign effectively amplified brand visibility and communicated Microsoft's role in shaping a connected future. The Collective Project stands as a testament to the power of integrated storytelling within the digital landscape, merging creativity and technology to foster a collective vision of progress and empowerment. This campaign underscores Microsoft's strategic focus on driving engagement through meaningful content that bridges technology and human experience in a dynamic and evolving market environment.

In July 2015, Neato Robotics partnered with the creative team at Doner to launch a distinctive film campaign that expertly captures the innovative spirit of the Electronics and Technology industry. This campaign, featuring five unique media assets, leverages compelling storytelling and engaging visual narratives to highlight Neato Robotics’ cutting-edge solutions in home automation. With creative titles such as Late Night Snack, One Night Strand, Hippie Pinata, and Card, the campaign explores various facets of the brand’s identity, blending relatable scenarios with the futuristic appeal of its robotic technology. The campaign’s strategic use of film as a medium allows for an immersive experience, effectively communicating Neato Robotics’ commitment to convenience, efficiency, and smart living. By combining playful and imaginative themes with practical demonstrations, the campaign resonates with tech-savvy consumers and positions Neato Robotics as a leader in the home robotics market. The collaboration with Doner showcases a sophisticated integration of brand storytelling and technology-driven innovation, elevating audience engagement and reinforcing Neato Robotics’ market presence through a visually striking and emotionally appealing marketing initiative.

Punch Bag is a compelling outdoor advertising campaign launched in Brazil in July 2015 for the Coliseu Fight Club, developed by the creative agency Danza. Positioned within the Recreation and Leisure industry, this campaign leverages the highly engaging OOH (Out-Of-Home) medium to capture the attention of its target audience in public spaces. The campaign centers around a single, impactful media asset designed to resonate with fight enthusiasts and active individuals seeking an adrenaline-fueled pastime. Through bold visual storytelling and strategic placement, the campaign effectively communicates the brand’s dynamic and energetic identity while inviting consumers to experience the excitement and challenge offered by Coliseu Fight Club. This approach highlights the physical and mental benefits of engaging in combat sports and leisure activities, helping the brand stand out in a competitive market by associating itself with strength, resilience, and social recreation. The creativity embedded in the outdoor format ensures maximum exposure and interaction, motivating audiences to explore the club’s offerings while reinforcing brand recall and loyalty. Overall, Punch Bag exemplifies a targeted and memorable advertising effort that utilizes environmental context and cultural relevance to connect with its audience on a deeper level.

The Bike campaign, launched in the United States in July 2015 for Krylon by the agency Deutsch, showcases an innovative approach within the House and Garden industry through its compelling film medium. This campaign leverages Krylon’s expertise in spray paints to creatively highlight the transformative power of their products, using a bicycle as a central motif to symbolize freshness, vibrancy, and renewal. The visual narrative strategically connects with homeowners and garden enthusiasts, illustrating how Krylon’s offerings can revitalize everyday objects and outdoor spaces with ease and style. By focusing on a relatable, dynamic object like a bike, the campaign effectively captures attention and reinforces brand identity as an enabler of personalization and creativity in home improvement. The choice of film as a medium allows for an engaging storytelling experience, combining vivid imagery and emotional appeal to leave a memorable impression on the target audience. Developed by Deutsch, the campaign aligns Krylon’s product benefits with the aspirational desires of modern consumers who seek both functionality and aesthetic enhancement in their living environments. This integrated creative effort serves to strengthen brand positioning in a competitive market by blending practical application with artistic expression, making Krylon not just a paint brand but a partner in lifestyle and self-expression. The singular media asset encapsulates the campaign’s core message, delivering a concise yet powerful visual story that underscores Krylon’s role in transforming the ordinary into the extraordinary within home and garden settings.

Unstoppable is a powerful digital campaign launched in the United States in July 2015 for the brand Always, crafted by the renowned ad agency Leo Burnett. Positioned within the health industry, this campaign seeks to empower and inspire its audience by challenging societal stereotypes and promoting confidence and resilience among women. Leveraging a single impactful media asset, Unstoppable harnesses the digital medium to engage viewers with compelling storytelling and relatable messaging that encourages women to embrace their strength and break through limitations. The campaign strategically combines emotional appeal with clear brand messaging to create a memorable and motivating experience that resonates with modern consumers. By focusing on themes of empowerment and perseverance, Always successfully aligns its brand values with a broader cultural movement, reinforcing its commitment to supporting women’s health and confidence. Through thoughtful creative execution and targeted digital distribution, Unstoppable elevates brand perception and fosters a strong, positive connection with its audience, exemplifying the effective use of advertising insights to drive meaningful consumer engagement.

The Breakdancing girl campaign, launched in the United Kingdom in July 2015, showcases Persil's commitment to innovation and energy within the House and Garden industry. Created by the esteemed ad agency Lowe, this film medium campaign creatively captures attention through dynamic storytelling centered on a young girl breakdancing, symbolizing freshness and long-lasting cleanliness—core values associated with Persil. The campaign cleverly uses movement and rhythm to convey the durability and effectiveness of the product in everyday life, emphasizing how Persil empowers consumers to embrace life's active moments without worry. With its vibrant visual narrative and relatable theme, the campaign successfully connects with a broad audience, reinforcing Persil's position as a trusted brand in household cleaning solutions. Presented in English and supported by a single powerful media asset, the campaign garnered significant engagement online, accumulating thousands of views and an appreciative following. This piece not only highlights creative excellence from Lowe but also underlines Persil’s messaging of performance and vitality in a competitive market. The Breakdancing girl campaign remains a memorable example of how advertising can blend lifestyle elements with brand storytelling to create inspiring and effective communication.

The Tennis, Triathlon campaign for the European Maccabi Games was launched in Germany in July 2015, strategically designed to promote the 14th edition of this prestigious multi-sport event taking place in Berlin from July 27 to August 5, 2015. Created by the renowned agency M&C Saatchi, this film-based campaign aimed to capture the spirit of recreation and leisure associated with the Games, emphasizing values of community, athleticism, and cultural heritage. Utilizing two distinct media assets, the campaign leveraged powerful visual storytelling in English to engage a broad audience, highlighting tennis and triathlon as key sports featured during the event. Despite a modest viewership of 6,736 and limited engagement metrics such as 25 likes and one comment, the campaign played a vital role in raising awareness and driving interest among sports enthusiasts and the wider Jewish community across Europe. Through a dynamic and emotive approach, the advertisements communicated the inclusive and celebratory nature of the Games, encouraging participation and attendance while reinforcing the European Maccabi Games' position as a significant sporting event. The campaign also served to strengthen brand recognition for the European Maccabi Games, aligning it with values of perseverance, unity, and cultural pride inherent in competitive sports and community events. Overall, the campaign effectively blended promotional objectives with inspiring narratives, making it a noteworthy example of sport-related communication within the recreation and leisure industry.

Rock 'n' Roll Panty is a dynamic digital campaign launched in Japan in August 2024 for Space Shower TV, crafted by the innovative ad agency dot by dot. Targeting the media industry, this campaign leverages a distinctive approach to engage audiences through a single compelling media asset designed to embody the vibrant spirit of rock and roll culture while seamlessly integrating Space Shower TV's brand identity. The campaign’s creative direction combines bold visual storytelling with digital media strategies to capture the attention of a music-savvy, trend-conscious demographic. By aligning music, culture, and dynamic digital content, Rock 'n' Roll Panty establishes a memorable brand experience that resonates with viewers and heightens brand recall. The use of digital channels allows for precise targeting and interaction, effectively elevating Space Shower TV's position in a competitive media landscape. The campaign’s innovative execution and thematic coherence showcase dot by dot’s expertise in crafting culturally relevant and impactful advertising that speaks directly to its intended audience. This campaign not only reinforces Space Shower TV’s commitment to music and media enthusiasts but also demonstrates the power of digital media as a platform for creative brand storytelling and engagement.

In August 2015, Gatorade launched a bold and dynamic campaign in Mexico to announce the re-introduction of Gatorade Fierce, a product that embodies the wildest, most intense side of the brand. Developed by the renowned ad agency TBWA under the creative leadership of Javier Malagón, the campaign “Muestra tu Lado Fierce” (Show your Fierce Side) leveraged the power of film as its medium to connect deeply with consumers in the non-alcoholic drinks category. This campaign strategically positions Gatorade Fierce as a symbol of strength, passion, and unyielding energy, encouraging its audience to unleash their inner fierceness both in sports and everyday challenges. Through evocative storytelling and visually striking imagery, the campaign captures the raw intensity and fearless spirit that the product represents, creating an emotional and aspirational appeal. It skillfully blends the brand’s heritage of athletic performance enhancement with a fresh, adventurous attitude, making it relevant to a younger and more vibrant demographic. By focusing on personal empowerment and the motivation to push beyond limits, the campaign speaks directly to individuals who see themselves as competitors in life, not just in sport. The film asset encapsulates this message, serving as a memorable and inspiring call-to-action that reinforces Gatorade’s leadership in functional beverages while driving excitement and renewed interest in the Fierce product line. This cohesive marketing effort amplifies the brand’s identity as a partner in athletic and personal achievement, solidifying Gatorade Fierce’s position as a drink that fuels the most intense experiences and encourages consumers to confidently show their fierce side.