Candies – Tarjeta Naranja 2015 | Clapboard Ad Archive

In June 2015, Channel 4, in collaboration with the creative agency 4creative, launched a groundbreaking digital campaign titled Prototype in the United Kingdom, aimed at challenging perceptions around disability. Centered on Viktoria Modesta, the world’s first amputee pop artist, the campaign boldly redefined societal narratives by celebrating uniqueness and resilience through the lens of contemporary music and performance art. Directed by Saam Farahmand, the single media asset featured Viktoria’s striking visual presentation and culminated in an unforgettable spike dance, captivating audiences and encouraging them to rethink conventional views on ability. Leveraging social media platforms such as Twitter and Facebook, Channel 4 amplified its message widely, achieving over 14 million views and garnering significant engagement with more than 220,000 likes and over 6,000 comments. The campaign also extended its reach through Spotify, offering the audience access to Viktoria’s full musical track, merging the realms of digital media, music streaming, and social conversation to enhance user immersion and emotional connection. Prototype’s innovative approach not only highlighted Channel 4’s commitment to diversity and inclusion but also demonstrated the powerful role of digital media in sparking cultural dialogue and shifting public attitudes within the media industry landscape in the UK.

In June 2015, Reporters Without Borders, in collaboration with Publicis Belgium, launched a poignant digital campaign titled Audio Cartoons - Quirit, Audio Cartoons - Kanar, and Audio Cartoons - others, comprising three media assets that powerfully advocate for freedom of information. This campaign, situated firmly within the Public Interest sector, uses innovative audio cartoons to commemorate the five cartoonists tragically killed in the Charlie Hebdo attack, blending creativity with a strong social message. Through the medium of digital audio storytelling, it invites audiences to listen, share, and support the critical cause of press freedom, encouraging active engagement with a look back at a critical moment in contemporary history. The campaign’s digital format maximizes accessibility and shareability, targeting a wide audience to raise awareness about the dangers faced by journalists and the importance of safeguarding expression worldwide. Despite being nearly a decade old, the campaign's message remains urgent, inviting reflection on the costs of censorship and violence against the media. With over 3,000 views and positive reactions, it underscores the enduring relevance of defending informational freedoms through compelling and empathetic communication.

The Collective Project, launched in June 2015 in the United States, represents a strategic digital campaign crafted for Microsoft by the ad agency Possible. Positioned within the Electronics and Technology industry, this initiative leverages a single impactful media asset to engage its target audience through innovative digital channels. The campaign was designed to highlight Microsoft's commitment to collaborative innovation and technological advancement, resonating with a tech-savvy demographic seeking cutting-edge solutions. By utilizing digital media, the campaign effectively amplified brand visibility and communicated Microsoft's role in shaping a connected future. The Collective Project stands as a testament to the power of integrated storytelling within the digital landscape, merging creativity and technology to foster a collective vision of progress and empowerment. This campaign underscores Microsoft's strategic focus on driving engagement through meaningful content that bridges technology and human experience in a dynamic and evolving market environment.

Action Man: Battlefield Casualties is a powerful digital campaign developed for Veterans For Peace, released in July 2015 in the United States. This impactful film challenges the British Army's controversial policy of recruiting 16-year-olds into some of the most hazardous military roles, highlighting the human cost of such recruitment practices. Rooted in the Public Interest sector, the campaign leverages emotionally charged storytelling to spark public discourse and raise awareness about the ethical implications and real-life consequences of involving minors in armed conflict. The campaign’s digital format allows for widespread accessibility and engagement, reflected in its impressive reach with over 15 million views, more than 400,000 likes, and thousands of comments, signaling a resonant global response and a strong community dialogue around the issue. By directing viewers to www.battlefieldcasualties.co.uk, the campaign extends its impact beyond the film, offering viewers further insights and avenues for advocacy, fostering deeper understanding and mobilization for policy change. The communication strategy behind Action Man effectively combines emotional appeal and factual challenge, aiming to shift public opinion and influence policymakers. Its focused messaging on a sensitive subject not only raises awareness but also empowers audiences to reconsider the ethical dimensions of military recruitment. The campaign serves as a critical reminder of the importance of protecting vulnerable youth from the traumas of warfare, positioning Veterans For Peace as a vocal advocate for peace and social justice.

#FormulaTweet was launched in Italy in July 2014 as a pioneering digital campaign designed to introduce Mercedes-Benz Italia's official Twitter channel while reinforcing the strong connection between the Mercedes AMG Petronas Formula 1 team's victories and the brand's ongoing commitment to innovation, particularly in communication. Created by Gruppo Roncaglia, this campaign ingeniously capitalized on the excitement surrounding the 2014 F1 season, engaging automotive enthusiasts and social media users through an interactive contest that encouraged active participation and real-time engagement. By blending the high-performance spirit of Formula 1 with cutting-edge digital strategies, #FormulaTweet successfully bridged the worlds of motorsport and social media, enhancing brand visibility and consumer affinity for Mercedes-Benz. The campaign featured a single compelling media asset that showcased the dynamic synergy between technology, sport, and audience interaction, highlighting the brand’s leadership in both automotive excellence and digital innovation. Supported by a talented creative team including multiple creative directors, art directors, copywriters, videomakers, and social media managers, the campaign was carefully crafted to deliver a cohesive and impactful message across the digital landscape. #FormulaTweet represents an exemplary case of leveraging contemporary communication channels to amplify brand storytelling, demonstrate technological prowess, and cultivate a strong fan base eager to follow and celebrate Mercedes-Benz’s achievements on and off the racetrack.

Launched in July 2015 in the United Kingdom, the digital campaign "3 word addresses" was developed for the innovative brand what3words, a pioneering player in the Electronics and Technology industry. This campaign effectively showcased what3words’ groundbreaking addressing system, designed to simplify location sharing by assigning unique three-word combinations to every 3m x 3m square on the globe. The campaign gained significant recognition by winning the prestigious Cannes Lions Innovation Grand Prix in 2015, highlighting its creativity and impact within the digital advertising landscape. With a targeted approach leveraging a single compelling media asset, the campaign resonated with tech-savvy audiences by emphasizing ease of use, precision, and global accessibility. Despite its simplicity, the message powerfully communicated the potential to revolutionize navigation and logistics, addressing real-world challenges in an increasingly connected world. Garnering over 32,000 views and sparking conversations with 60 likes and multiple comments, the campaign established strong engagement and brand awareness. Using clear, concise language crafted in English, the campaign tailored its messaging to the UK market while positioning what3words as a disruptive technology solution poised to transform everyday interactions with location information. This campaign remains a benchmark for digital innovation campaigns in the tech sector, blending creativity with functionality to convey a complex technological concept in an accessible and memorable way.

In July 2015, The Human Rights Foundation collaborated with Grey Brasil to launch a powerful digital campaign called "War," aimed at raising awareness about global human rights violations and encouraging individuals to take action against abuses such as censorship and torture. This campaign strategically utilized a single digital media asset to capture attention within the public interest sphere, leveraging creative storytelling to highlight the urgency of protecting human freedoms in vulnerable regions. By combining the expertise of Grey Brasil with HRF’s mission-driven messaging, the campaign fostered a compelling call to action that resonated with viewers, as reflected in its engagement metrics of over 13,800 views, 86 likes, and 10 comments. The multi-platform approach extended beyond the digital asset itself, directing audiences to HRF’s website and social media channels including X (formerly Twitter), Instagram, and LinkedIn, thereby supporting ongoing community building and advocacy efforts. Additionally, the campaign encouraged donations to sustain HRF’s vital work in promoting freedom where it is most at risk. By intertwining creative advertising with a strong public interest agenda, "War" effectively amplified human rights discourse in Brazil and globally, emphasizing individual empowerment and collective responsibility in combating oppression and injustice.

In 2015, Carlister launched an innovative digital campaign called The Super Strong Meter Maid to introduce their new car buying and selling startup to the United States market. Created by the ad agency Thinkmodo, this campaign leveraged a hidden camera setup in a bustling New York City environment to capture authentic public reactions. The concept centered around empowering Jenni, disguised as a meter maid, with seemingly superhuman strength to lift a taxi cab effortlessly with her bare hands. This surprising stunt not only grabbed the attention of passersby but cleverly illustrated how simple and accessible Carlister’s platform makes the process of buying and selling cars. The ad displayed prominently on the roof of the taxi served as a direct visual link to the brand, reinforcing awareness and driving curiosity. Accompanied by the dynamic track Hard Hitta by Dave James, the video created an engaging and memorable narrative that resonated across digital channels, amassing over 20 million views, nearly 190,000 likes, and more than 2,700 comments. By combining humor, surprise, and real human interaction, the campaign crystallized Carlister’s brand identity as a disruptive and user-friendly tech startup in the automotive marketplace, successfully generating buzz and strong audience engagement. This approach underscored the brand’s promise to simplify the traditionally complicated car buying and selling experience through innovative technology.

Unlikely Best Friends is a heartfelt digital campaign launched in the United States in July 2015 for Kleenex by the ad agency VSA Partners, focused on the health industry. This emotionally resonant campaign tells the story of a man who finds companionship in a dog facing the same struggles, highlighting themes of empathy, connection, and overcoming adversity together. Through this narrative, Kleenex positions itself not just as a product, but as a symbol of care and understanding in moments of vulnerability. The campaign’s single media asset leverages visual storytelling to create a powerful emotional bond with viewers, encouraging them to visit kleenex.com/messagesofcare for further engagement. With over 1.7 million views, 3,606 likes, and 182 comments, the campaign successfully sparked conversations around shared struggles and the importance of support, reinforcing Kleenex’s brand message of comfort and care. The choice of digital as the medium allowed for broad reach and interactive potential, catering to an audience seeking authentic, relatable content in the health and wellness space. By focusing on an unlikely friendship, Kleenex humanizes the experience of hardship and positions itself as a trusted companion during challenging times, effectively blending emotional impact with brand values to deepen consumer loyalty and enhance brand perception.

Creative Fuel presents the Award Show Case Study Song of the Year, an innovative digital campaign crafted for ADMA and debuted in Australia in 2025. This unique anthem transforms the often arduous process of selecting the perfect soundtrack for award entries, offering the ultimate audio companion guaranteed to captivate any advertising jury and elevate any case study to a winning level. Designed specifically for professionals in the marketing and advertising industries, the song captures the emotional journey essential to award-winning presentations, resonating deeply with creatives who understand that a compelling narrative combined with the right music truly seals success. Premiered live at the prestigious Creative Fuel conference held at Sydney's Seymour Centre, alongside visionary speakers from leading organizations like AOL, Google, and Havas Worldwide, the campaign harnesses the power of innovation and industry insight to inspire and unify. With over 17,000 views and notable engagement, including 75 likes and thoughtful comments, the campaign has sparked conversations among marketing professionals and creatives seeking to enhance their storytelling through music. By offering an easily accessible download of the song, the campaign not only promotes ADMA’s commitment to creative excellence but also encourages participation in the upcoming Creative Fuel event, making it an essential experience for those aiming to push boundaries in professional services marketing. This campaign exemplifies how artful integration of music and marketing strategy can create a lasting impact, turning case studies into unforgettable stories that resonate both emotionally and professionally.

Unstoppable is a powerful digital campaign launched in the United States in July 2015 for the brand Always, crafted by the renowned ad agency Leo Burnett. Positioned within the health industry, this campaign seeks to empower and inspire its audience by challenging societal stereotypes and promoting confidence and resilience among women. Leveraging a single impactful media asset, Unstoppable harnesses the digital medium to engage viewers with compelling storytelling and relatable messaging that encourages women to embrace their strength and break through limitations. The campaign strategically combines emotional appeal with clear brand messaging to create a memorable and motivating experience that resonates with modern consumers. By focusing on themes of empowerment and perseverance, Always successfully aligns its brand values with a broader cultural movement, reinforcing its commitment to supporting women’s health and confidence. Through thoughtful creative execution and targeted digital distribution, Unstoppable elevates brand perception and fosters a strong, positive connection with its audience, exemplifying the effective use of advertising insights to drive meaningful consumer engagement.