Zoommer Rice Campaign | Electronics & Technology | Clapboard

Rice

Description

Rice by Zoommer is a compelling marketing initiative launched in Georgia in 2021, designed to elevate brand awareness and engagement within the Electronics and Technology sector. Developed by the creative team at Leavingstone, with Art Director Teko Mamaladze at the helm, this campaign leverages a direct communication medium to establish a strong, immediate connection with the target audience. The campaign reflects Zoommer’s innovative spirit and commitment to cutting-edge technology, using a singular, impactful media asset to convey its message effectively. Delivered in Russian, the campaign's creative approach is tailored to resonate with the regional market while maintaining a sleek, modern aesthetic synonymous with the brand's identity. Rice by Zoommer exemplifies a strategic blend of creativity and market insight, aiming to position Zoommer as a trusted leader in electronics retail through clear, concise communication that highlights the brand’s unique value proposition in a competitive landscape.

Credits

Client

Zoommer

Agency

Leavingstone

Art Director

Tekle Mamaladze

Digital Creative Director

Lasha Kotorashvili

Chief Creative Officer

Levan Lepsveridze

Illustrator

Baiko Phirtskhalaishvili

Copywriter

Giorgi Abuladze, Kate Magradze

Account Management

Keto Mosulishvili, Mariam Karkalaia

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Campaign Proposition

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