You’ve Got Options - ZocDoc | Clapboard Ad Archive

Zocdoc’s 2025 brand campaign, You’ve Got Options, created by 72andSunny, takes a bold and satirical approach to patient empowerment within the healthcare category by spotlighting the relief and joy that comes from having genuine choice and control over one’s healthcare providers. This campaign harnesses humor and exaggeration to dramatize the otherwise stressful and impersonal healthcare experience, turning it into moments of unexpected levity that resonate deeply with audiences. The campaign features four distinct film assets—Hockey Teeth, Couples Therapy, Siiiiick, and Pink Eyes—that collectively showcase the breadth of Zocdoc’s platform, spanning general practitioners, dentists, eye doctors, and mental health specialists. Each spot employs an over-the-top scenario to symbolize the core benefit of Zocdoc’s service: the power of abundant, verified patient reviews and immediate access to in-network providers tailored to individual needs. Hockey Teeth uses the absurdity of two hockey players missing front teeth and struggling to speak to inject humor into dental care, while Couples Therapy marks Zocdoc’s inaugural exploration into mental health, portraying a couple’s heated yet comedic negotiation to find the right therapist, highlighting the platform’s growth in this specialty. Siiiiick cleverly plays on the double entendre of being ill and “sick” as in awesome, showing a woman thrilled to find a quality doctor with immediate availability despite her condition. Pink Eyes adopts a darker, suspenseful tone with a jump-scare moment that underscores the urgency and frustration patients feel when seeking care for eye infections. The campaign’s use of a new sonic logo by Made Music Studio ties these narratives together and reinforces brand identity across linear TV, OTT, and paid social channels, with a staggered media rollout managed by Horizon Next, Bliss Point Media, and Power Digital. The campaign’s strategic layering of high-energy and more nuanced spots throughout 2025 ensures sustained engagement and builds awareness around Zocdoc’s unique patient-centric positioning. What Clapboard’s taxonomy would classify as FORMAT#9—Symbolize the Benefit—is evident throughout the campaign’s creative execution, as each vignette exaggerates patient situations to vividly dramatize the emotional payoff of having options in healthcare rather than merely describing functional features. Clapboard rates this campaign 76/100 in its global creative archive. This campaign matters to the industry because it demonstrates how healthcare advertising can move beyond sterile reassurance to embrace humor and relatable complexity, which humanizes patient experiences and redefines patient empowerment in a crowded, often clinical category.