York Towers Development – An Environment That Belongs to You | Clapboard

AN ENVIRONMENT WHICH IS YOURS

Description

In 2022, York Towers Development launched a compelling film campaign called An Environment Which Is Yours, created by the CONTACT agency and published in Georgia. This campaign, rooted in the Industrial and Real Estate sectors, aims to articulate the fundamental human need for a personal environment that fosters success, peace, relaxation, meaningful communication with loved ones, and efficient work. CONTACT sought to highlight the meticulous dedication and vision of the architects behind York Towers, emphasizing the careful craftsmanship and thoughtful design that make the development more than just a living space. Through a singular, powerful media asset, the campaign communicates the essence of individualized space—an environment that people can truly call their own. The choice of film as the medium allows for a vivid, emotional connection with audiences, showcasing the synergy between architectural expertise and the lifestyle aspirations of future residents. Delivered in English, the director’s cut version of the campaign underscores the narrative that a well-designed environment is integral not only to physical shelter but also to mental and emotional well-being, reinforcing York Towers Development’s commitment to quality and innovation in real estate. This campaign establishes a strong brand identity for York Towers, positioning it as a thoughtfully engineered solution for modern living where personal space is both a sanctuary and a foundation for thriving relationships and productivity.

Credits

Client

York Towers Development

Agency

CONTACT, Meta Agency

Project

An Environment which is yours

Marketing Director

Islam Nassar

Marketing Manager

Irma Elbakidze

Pr Manager

Mariam Gotsiridze

Project Manager

Levan Gogiberidze

Creative Director

Gogita Chikvaidze, Levan Gogiberidze

Producer

Gogita Chikvaidze

Production Head

Ana Amashukeli

Director

Gogita Chikvaidze

Crew

Giorgi Mkheidze, Izi Baramidze, Elene Ramishvili, Sophie Machavariani, Davit Tsaboshvili, Levan Zaridze, Giorgi Karvelashvili, Beka Dvalishvili, Mamuka Mskhiladze, Ana Amashukeli, Tiko Lortkipanidze, Nini Nozadze, Lasha Satseradze

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Campaign Proposition

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