Wyoming Whiskey | Made of Wyoming's Rugged Landscape | Clapboard Ad Archive

Made of Wyoming

Description

Wyoming Whiskey’s “Made of Wyoming” campaign, launched in December 2023, stands as the brand’s most ambitious effort to date, masterfully capturing the essence of Wyoming’s breathtaking landscapes and rugged spirit that define both the state and the whiskey itself. Developed in partnership with longtime agency 77 Ventures and production company Boomshot, this digital and film campaign emphasizes Wyoming Whiskey’s status as America’s premier craft bourbon by weaving together powerful imagery from seven years of on-location shoots across iconic sites such as the Mead Ranch in Jackson, Yellowstone, Grand Teton National Parks, and the Wyoming Whiskey Distillery in Kirby. The campaign reinforces core themes of craftsmanship, western tradition, and adventurous spirit—values deeply embedded in the brand’s identity and reflected in every bottle. Through evocative visuals of the Bighorn Basin, Teton Range, and other Wyoming vistas, “Made of Wyoming” tells an authentic story that connects the whiskey to its roots, revealing how the state’s unique people, landscape, and climate shape the distinctive character of the bourbon. This integrated media effort not only strengthens brand differentiation in the competitive alcoholic drinks market but also resonates emotionally with consumers by highlighting a sense of place and pride intrinsic to the brand. For Wyoming Whiskey, “Made of Wyoming” is more than a campaign; it is a tribute to the land and lifestyle from which their bourbon is born, inviting the world to experience the heritage and craftsmanship that make it truly one of a kind.

Credits

Client

Wyoming Whiskey

Agency

77 Ventures

Production House

Boomshot

President

Michael Haje

Managing Director

Meredith Weiss

Creative Director

Michael Haje, Brendan Gillen

Cco

Galen Bernard

Head Of Design

Alan Leusink

Producer

Kim Daniels

Head Of Production

Krysia Johnstone

Cinematographer

Will Atherton

Editor

Connor Cassidy

Photographer

Thomas LaGrega, Tuck Fauntleroy

Colorist

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Campaign Proposition

The "Made of Wyoming" campaign by Wyoming Whiskey positions the brand as America's premium craft bourbon deeply rooted in the distinctive character of its home state. It conveys a brand proposition centered on authenticity, craftsmanship, and a strong connection to Wyoming’s rugged landscapes and western traditions. By linking the unique natural environment—spanning the Bighorn Basin, Teton Range, and key state landmarks—to the bourbon’s creation, the campaign emphasizes how the physical and cultural elements of Wyoming shape the whiskey’s quality and identity. Strategically, the campaign draws on the insight that consumers increasingly seek brands with genuine stories and strong ties to place and heritage. Targeting whiskey enthusiasts and consumers valuing craft and authenticity, it uses a narrative approach grounded in visual storytelling, showcasing seven years of immersive footage from iconic Wyoming settings alongside the distillery itself. This mixed-media execution, developed through collaboration between 77 Ventures Creative and Boomshot, leverages the power of scenic imagery and environmental context to differentiate Wyoming Whiskey in a crowded market. The campaign’s creative angle focuses on the emotional resonance of Wyoming’s expansive and rugged environment as a defining element of the bourbon’s character, appealing to a sense of adventure and tradition that aligns with the brand’s identity. Through this, Wyoming Whiskey seeks to deepen consumer connection by embodying not just a product, but a lived experience and a place-based heritage, reinforcing its claim as a distinct, premium craft bourbon born from the land and spirit of Wyoming.

Creative Device

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