Wonder Women Tech and AlmapBBDO launched the e-Police Station inside GTA RP in Brazil, creating the world's first in-game tool to file real harassment reports.
ARCHIVEWonder Women Tech's e-Police Station Rewrites the Rules of Gaming Safety
Wonder Women Tech's e-Police Station is a working modification inside GTA Roleplay that allows female gamers in Brazil to file real police complaints about harassment, threats, and violence without leaving the game, launched in March 2024 by AlmapBBDO, São Paulo.
Wonder Women Tech (WWT) is an NGO and global ecosystem dedicated to incentivising female inclusion in the technology world. In March 2024, the organisation partnered with AlmapBBDO, São Paulo to introduce the e-Police Station — a beta tool embedded inside GTA RP's Brasil Capital server that connects in-game police station locations to Brazil's real-world electronic incident-reporting infrastructure. The mechanism is precise: a player who experiences harassment, threats, or any form of online violence can navigate to the virtual police station within the game, submit evidence, and initiate a formal complaint through official Brazilian police platforms, all without interrupting gameplay. As characterised by Campaign Brief Asia, the project represents the world's first in-game police station with real-world legal consequences.
The campaign operates at the intersection of public interest and media innovation, entering the gaming environment on its own terms rather than standing apart from it. In Brazil, GTA RP has for several years incorporated police stations as narrative elements within the game's roleplay structure. AlmapBBDO repurposed that existing fiction — a space players already recognise as a site of authority — and gave it genuine legal function. The creative logic is that the tool meets women where the harm is occurring, inside the game itself, rather than requiring them to exit the experience and navigate unfamiliar external reporting systems. Lisa Mae Brunson, Founder of Wonder Women Tech, described the launch as a declaration that the era of silence and fear is over. Clapboard rates this campaign 78 out of 100, reflecting strong strategic originality and verified real-world impact.
ARCHIVEFemale gamers in Brazil and globally face measurable, documented hostility inside online gaming spaces. According to Sky Broadband, one of the largest internet providers in the United Kingdom, a 2023 survey found that 49 per cent of female gamers had been harassed while playing or conducting gaming-related live streams, and that 27 per cent had feared for their lives at some point during those experiences. The same survey found that one in ten women had experienced suicidal thoughts after being targeted by online violence, according to Sky Broadband. These figures established the strategic urgency that Wonder Women Tech and AlmapBBDO chose to answer not with awareness messaging alone, but with functional infrastructure.
The strategic insight behind the e-Police Station is that existing reporting mechanisms create friction that works against survivors. Leaving a game mid-session to locate official complaint portals, gather evidence, and navigate bureaucratic language places the burden squarely on the victim. AlmapBBDO's approach removed that friction entirely by embedding the reporting tool inside the game environment that GTA RP players already inhabit. In Brazil, GTA RP's Brasil Capital server provided the launch context, a platform with an established and active community, making it a credible first deployment.
The competitive landscape for public-interest campaigns addressing online safety includes major platform-level initiatives from companies such as Meta and Activision Blizzard, both of which have introduced in-platform moderation and reporting tools. What distinguishes the e-Police Station is its connection to Brazil's formal legal system rather than proprietary moderation workflows — a complaint filed through the tool enters official police channels, not a private content team's queue. This shift from platform governance to state-level accountability represents a meaningful strategic differentiation. According to PwC, the global entertainment and media industry reached a scale that makes the behaviour of its audiences a matter of public policy interest, reinforcing why a public-interest NGO like Wonder Women Tech chose this moment and this medium to act.
AlmapBBDO, São Paulo built the e-Police Station as a functional modification of GTA Roleplay rather than a standalone digital product. The creative approach exploits an existing narrative convention of the game — police stations have been part of GTA RP's plot architecture for several years — and converts that convention into a genuine legal interface. The result is a piece of work that is simultaneously a game feature, a public service tool, and a media campaign, operating across all three registers without sacrificing coherence in any of them.
Creative Director Deborah Vasques of AlmapBBDO explained the underlying logic to LBBOnline in March 2024: the e-Police Station connects an in-game police station to a number of different real-life stations, making the path from harassment to formal complaint as short as the game's existing geography allows. Copywriter Aline Fucs and Art Director Ingryd Cruz, both of AlmapBBDO, were interviewed about the campaign by LBBOnline on 11 March 2024, detailing the team's intent to design something that felt native to the GTA RP environment rather than grafted onto it. The craft decision to use the Brasil Capital server as the launch environment reflects an understanding of where the target community was already concentrated.
The production approach is disciplined in its restraint. Rather than building an entirely new platform, the team worked within GTA RP's existing modification framework, which kept the tool accessible to players without requiring additional downloads or account registrations outside the game. The visual and interaction language mirrors what players already encounter in the game's police station locations, so the transition from fictional roleplay to real complaint-filing is experienced as a continuous gesture rather than a jarring break. This design philosophy — meet the user in their existing context and extend it rather than redirect them — gives the e-Police Station its functional credibility and its creative distinctiveness.
The e-Police Station earned a Silver Lion and a Bronze Lion at Cannes Lions 2024 in the Media category, with Cannes Lions results identifying Wonder Women Tech and AlmapBBDO as the awarded parties. The campaign subsequently won Silver in the Digital and Mobile category at the Clio Awards 2025, with the Clio Awards entry listing AlmapBBDO as the entrant company and confirming Brazil as the launch country under a Public Service classification. The One Show 2025 listed the campaign as a Merit winner, according to The One Club.
Beyond awards recognition, the campaign produced verified operational results. According to lovetheworkmore.com, the e-Police Station generated approximately 25 million in earned media value and resulted in 357 real investigations conducted against harassers. These figures are not projections — they represent formal engagements with Brazil's police reporting infrastructure, the direct outcome of women using the in-game tool to file actionable complaints. No other publicly available metric captures the conversion from in-game interaction to real-world legal process with this specificity.
No additional third-party performance metrics — such as total number of players reached, server traffic data, or longitudinal tracking of prosecution outcomes — are publicly available for this campaign at this time. The structural effectiveness of the e-Police Station, however, is legible in its architecture. By embedding complaint-filing inside the game rather than outside it, the tool eliminates the single largest barrier to reporting: the effort required to stop, exit, and navigate a separate system. The 357 investigations represent women who completed that process because it was made viable. That conversion is the campaign's most honest measure.
The e-Police Station is a GTA RP modification built by AlmapBBDO for Wonder Women Tech, launched in Brazil in March 2024. It allows female gamers to file real police complaints about harassment and threats directly from inside the game, connecting in-game police station locations to Brazil's official electronic reporting infrastructure without requiring players to leave the game.
AlmapBBDO, São Paulo created the e-Police Station for Wonder Women Tech. Creative Director Deborah Vasques led the concept, supported by Copywriter Aline Fucs and Art Director Ingryd Cruz. The campaign launched on GTA RP's Brasil Capital server in March 2024, as documented by LBBOnline in interviews with the creative team on 11 March 2024.
The e-Police Station won both a Silver Lion and a Bronze Lion at Cannes Lions 2024 in the Media category. The campaign subsequently received a Silver award in Digital and Mobile at the Clio Awards 2025 and a Merit distinction at the One Show 2025, according to oneclub.org, confirming broad international recognition across major advertising award bodies.
The e-Police Station is a working modification inside GTA Roleplay that places a functional reporting interface at in-game police station locations. Players experiencing harassment can submit evidence and initiate formal complaints through Brazil's real police platforms without exiting the game. The tool launched on the Brasil Capital server and connects directly to official Brazilian electronic incident-reporting systems.
According to lovetheworkmore.com, the campaign resulted in 357 real investigations conducted against harassers and generated approximately 25 million in earned media value. These investigations represent formal engagements with Brazil's police reporting infrastructure, making the e-Police Station one of the few advertising campaigns measurable by the number of legal proceedings it directly initiated.
AlmapBBDO chose GTA RP because harassment of female gamers occurs inside gaming environments, not outside them. A 2023 Sky Broadband survey found 49 per cent of female gamers had been harassed while playing. Building the reporting tool inside the game removed the friction of exiting to file complaints, meeting women at the precise location where harm takes place.
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