Volkswagen Inspire the Next Generation of Dreamers | Clapboard

Inspiring the next generation

Description

Inspiring the next generation is an integrated social campaign created for USMNT and Volkswagen by Hometeam in collaboration with The Community, launched in the United States in December 2022. This mixed-media campaign bridges the automotive and sports industries through a compelling narrative centered on US Soccer Captain Christian Pulisic. It captures Pulisic’s emotional journey from sharing his heartbreak on social media after the 2014 World Cup loss to his current role as team leader in 2022, where he expresses gratitude to the fans who inspired and supported him along the way. The campaign highlights Volkswagen’s commitment to encouraging young dreamers, symbolized through a partnership with the @teamnegu youth foundation, and conveys the message to #drivebiggerplaybigger through powerful storytelling. The spot was uniquely produced under challenging global conditions, filming in Murcia, Spain with Spanish filmmaker Santi Capuz, while Los Angeles-based Director Sherif Higazy coordinated remotely to maintain creative freshness despite tight timelines and budget constraints that precluded international travel. Hometeam partner Lagan Sebert emphasizes that this project epitomizes the agency’s agility and collaborative strength. This campaign not only promotes Volkswagen’s brand values in an authentic and inspiring way but also strengthens the emotional connection between fans and the USMNT by spotlighting perseverance, gratitude, and dreams—a resonant message aimed at inspiring the next generation of athletes and supporters alike.

Credits

Client

Volkswagen, USMNT

Agency

Hometeam, The Community

Producer

Amanda Riley / Dan Tundis

Director

Sherif Higazy + Santi Capuz

Cinematographer

Sheila Rodriguez

Crew

Laura Mato, Cristian Díaz, León Velásquez, Miguel Salas, Aitor Sánchez, Lucía Criado, Cinta Guerrero

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Campaign Proposition

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