Valentino Holiday Season Campaign | Glimmering Looks | Clapboard Ad Archive

Avant Les Débuts - Holiday Season Campaign

Description

Valentino's Avant Les Débuts | Holiday Season Campaign, launched in 2024 in France, captures the enchanting spirit of the festive season through a cinematic portrayal of an unforgettable winter evening. This film medium campaign highlights the Maison's exquisite glimmering looks and iconic Valentino Garavani accessories, brought to life under the visionary direction of Creative Director Alessandro Michele. Set against a backdrop of elegance and festivity, the campaign offers a captivating glimpse into Valentino’s full selection of holiday pieces, inviting audiences to explore the collection on Valentino.com. The evocative soundtrack, featuring "Star" by Bryan Ferry ft. Amelia Barratt, complements the sophisticated atmosphere crafted by director and photographer Glen Luchford. The campaign showcases a diverse cast of models including Isadora Ribeiro, Awèng Malou, Harry Browse, Savva Podolski, Sung Young, Sophie Dominique, and Vera Lemeléhes, each embodying the refined glamour synonymous with the Valentino brand. The visual narrative is enhanced by the meticulous art direction of Christopher Simmonds and the immersive set design of Gideon Ponte. Styling by Jonathan Kaye, along with hair by Paul Hanlon, makeup by Yadim, and manicures by Lauren Michelle Pires, contribute to the polished and radiant aesthetic, while movement direction by MJ Harper ensures fluidity and grace throughout the film. The thoughtful casting by Ben Grimes rounds out the creative ensemble, ensuring that every element aligns seamlessly with Valentino’s luxurious and festive vision. This campaign not only celebrates the heritage and craftsmanship of Valentino but also evokes a timeless holiday magic, positioning it as a must-watch and must-have for the 2024 holiday season.

Credits

Client

Valentino

Music

'Star' performed by Bryan Ferry and Amelia Barratt. Written By Amelia Barratt, Bryan Ferry, Trent Reznor and Atticus Ross.

Creative Director

Alessandro Michele

Director And Photographer

Glen Luchford

Crew

Isadora Ribeiro, Awèng Malou, Harry Browse, Savva Podolski, Sung Young, Sophie Dominique, Vera Lemeléhes, Gideon Ponte, Jonathan Kaye, Paul Hanlon, Yadim, Lauren Michelle Pires, MJ Harper, Ben Grimes

Art Director

Christopher Simmonds

Campaign Proposition

Valentino’s ‘Avant Les Débuts - Holiday Season Campaign’ leverages evocative storytelling to position the brand as a purveyor of timeless elegance and refined festivity. Anchored in memories of a memorable winter evening, the campaign underscores Valentino’s value proposition of merging heritage craftsmanship with contemporary sophistication, embodied through glimmering fashion looks and iconic Valentino Garavani accessories. This approach reaffirms the brand’s commitment to creating immersive, emotionally resonant luxury experiences during a pivotal seasonal moment. Strategically, the campaign targets a discerning, style-conscious audience in France that values both tradition and modernity in high fashion. The creative direction by Alessandro Michele employs a nostalgic yet fresh visual narrative, enhanced by Glen Luchford’s dual role as director and photographer, to craft a cinematic and intimate mood. The selection of diverse models and meticulous attention to styling and movement further reflects an inclusive yet exclusive ethos, appealing to luxury consumers who seek individuality within an aspirational lifestyle. By centering on the holiday season, Valentino taps into a moment when consumers are receptive to investing in premium pieces that signify celebration and transformation. The use of a sophisticated soundtrack and cohesive artistic collaboration amplifies the sensory impact, elevating the campaign beyond mere product showcase to a culturally immersive brand experience. Overall, the campaign’s creative and strategic elements converge to deepen emotional engagement, reinforcing Valentino’s standing as a leading luxury fashion house attuned to contemporary values and aesthetic aspirations.

Creative Device

FORMAT#10 ASSOCIATED USER IMAGERY — Shows a user profile the target audience can relate to or aspire to. This Valentino holiday campaign centers on “memories from an unforgettable winter evening,” featuring a curated cast of fashion-forward models adorned in glimmering looks and Valentino accessories. Rather than presenting a narrative arc with a problem–solution dynamic or symbolic exaggeration, the campaign leverages a sophisticated, aspirational group of individuals whose style, demeanor, and environment reflect the tastes and lifestyle of Valentino’s target clientele. The focus on showcasing these admired figures embodying the brand’s festive offerings exemplifies Associated User Imagery, inviting viewers to see themselves—or their aspirations—within these immersive, celebratory scenes. ADVERTISING FORMATS EXPLAINED: https://www.clapboard.com/blog/branding-and-advertising/brand-strategy/12-advertising-creative-formats