Vadilal Summer Campaign | Delicious Ice Creams by Clapboard

Dil Bole Waah Waah Waah!

Description

Launched in India in April 2023, the campaign Dil Bole Waah Waah Waah! for Vadilal Ice Creams, created by the integrated advertising agency ting, encapsulates the essence of summer with a vibrant and engaging digital, film, and integrated media approach. Rooted in the Confectionery, Snacks, and Food industries, this campaign brings a fresh wave of creativity through a singular media asset that celebrates the joy and indulgence associated with Vadilal's ice cream offerings. Months of brainstorming, freezing and defrosting ideas, and skillfully blending creativity have culminated in a flavorful and memorable summer narrative that resonates deeply with ice cream lovers across India. Under the visionary guidance of Creative Director Akaash Ampili and Associate Creative Director Devlina Banerji, the campaign infuses energy and excitement through catchy themes and relatable storytelling, bolstered by the creative talents of Malavika Balasubramanian and Namitha Kuttiparambil. The strategic account management team, led by Fatema Zulfikar, Deepti Malhotra, and Nivetha Velan, worked relentlessly to ensure seamless alignment between the brand’s objectives and audience engagement. Utilizing digital platforms and social media extensively, the campaign leverages hashtags such as #DilBoleWaahWaahWaah, #LoveOnly, #VadilalIceCream, and #icecreamlover to foster a vibrant community of fans, encouraging user interaction and viral sharing of ice cream recipes, songs, and videos. Hardcover’s production quality further elevates the storytelling, delivering visually stunning content that enhances brand recall and emotional connection. This campaign firmly positions Vadilal Ice Creams as the ultimate summer delight, capturing not just the flavor but the heartfelt enthusiasm of consumers, making it a standout example of integrated marketing excellence from ting’s multifaceted creative portfolio.

Credits

Client

Vadilal

Agency

ting

Partners

Sudharshan Anandkumar, Manan Vora, Aadil Mehta, Shruti Dhadda

Creative Director

Akaash Ampili, Devlina Banerji

Creative Team

Ajeesh Chandran, Malavika Balasubramanian, Namitha Kuttiparambil, Rishi, Peer, Khushi, Karthikeyan, Suresh, Mahalakshmi, Lokesh

Strategic Planner

Fiza, Pooja

Account Management

Fatema Zulfikar, Deepti Malhotra, Nivetha Velan, Shankar, Rithicka

Producer

Sumit Chavan

Special Mention

Nadir Kanthawala

Production House

Hardcover

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Campaign Proposition

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