B2B Never Dies Campaign – Zombie Bites, KPIs Still Met | Clapboard

B2B Never Dies

Description

In 2024, Umault launched an innovative and engaging campaign titled B2B Never Dies, created by their own ad agency and led by Creative Director Guy Bauer. This Content and Film campaign masterfully blends humor and industry insight within the Agency Self-Promo category to highlight the relentless dedication of B2B marketers. The campaign centers around a unique narrative where a B2B marketer is bitten by a zombie, yet despite the impending apocalypse, he remains unwavering in his commitment to hitting KPIs. This clever storyline serves as a metaphor for the resilience and persistence inherent in B2B marketing professionals who continue to drive results no matter the challenges they face. Through a single, impactful media asset, the campaign blurs the line between survival and the pursuit of subscription rates, capturing the essence of perseverance and strategic focus essential in the B2B landscape. Positioned as a timely release during the Halloween season, B2B Never Dies not only entertains but also reinforces Umault’s expertise and creative edge in the competitive agency space. By marrying thematic storytelling with practical marketing insights, the campaign effectively resonates with its target audience while showcasing Umault’s innovative approach to agency self-promotion. For those intrigued by this daring take on marketing resilience and creativity, additional work by Umault can be explored at their website, making B2B Never Dies a memorable reminder that when it comes to B2B marketing, the show must go on regardless of even the most extraordinary circumstances.

Credits

Client

Umault

Agency

Umault

Creative Director

Guy Bauer

Producer

Jen Bauer

Cinematographer

Ted Holmwood

Music

Andrew Ecklund

Color

Jeff Altman

Mix

BAM Studios

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Campaign Proposition

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