Ubisoft Experience: Gaming Meet-up & Community Celebration | Clapboard Ad Archive

Ubisoft Experience

Description

Ubisoft launched the Ubisoft Experience campaign in 2019 in France, crafted by the ad agency Biborg to deepen engagement within the gaming community. This experiential campaign centers around an immersive event designed to bring gamers together in celebration of their shared passion. The Ubisoft Experience invites fans to gather at NEC Birmingham on August 24th and 25th, offering an opportunity to play newly released games, interact directly with Ubisoft developers and teams, and gain exclusive insights into beloved titles. By fostering this unique environment of connection and discovery, the campaign strengthens brand loyalty and enhances community spirit among Ubisoft enthusiasts. Anchored by a compelling announcement trailer released in the UK market, the campaign serves not only to promote the event but to communicate Ubisoft's commitment to its players by creating meaningful, face-to-face experiences that transcend traditional advertising. The campaign’s digital presence, supported by dedicated websites for event information and ticketing, ensures accessibility and seamless user engagement. Overall, the Ubisoft Experience stands as a strategic initiative in the gaming industry's evolving landscape, leveraging experiential marketing to build authentic relationships and celebrate the vibrant Ubisoft community.

Credits

Client

Ubisoft

Agency

Biborg, Paris, France

Account Management

Bruno Luriot, Ismaël El-Hakim

Brand Management

Lucía Guzmán

Art Director

Olivier Campion, Florent Zunino

Producer

Morgane Roncin

Copywriting

Soliman El-Hakim

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Campaign Proposition

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