Titan #TimeWithMa Campaign: Celebrating Mothers & Music | Clapboard Ad Archive

#TimeWithMa

Description

In 2020, Titan, in collaboration with Ogilvy, launched the heartfelt campaign #TimeWithMa in India, centering on the profound bond between mothers and music. This film medium initiative creatively reimagines the iconic Titan tune with some of India's leading musicians coming together virtually to deliver a touching tribute to the healing power of mothers and music. Timed around Mother's Day, the campaign invites audiences to celebrate their special relationship with their mothers by surprising them with thoughtful gifts from Titan’s collection of personal accessories and sharing these cherished moments on social media using the hashtag #TimeWithMa. By encouraging users to post their personal wishes and experiences, Titan not only fosters emotional engagement but also builds a community of genuine stories and connections, amplified by the universal language of music and maternal love. Complemented by messaging that emphasizes togetherness and the importance of staying connected, especially in times when physical proximity might be limited, the campaign effectively leverages both emotional storytelling and interactive participation. Special surprises for select participants further incentivize brand interaction, creating a deeper brand affinity and enhancing consumer sentiment. With a call to action linking directly to curated gift options, Titan astutely bridges the emotional appeal with a strategic shopping experience. Overall, #TimeWithMa stands as a compelling example of how personal storytelling, cultural relevance, and experiential marketing can come together to elevate brand presence and resonate meaningfully with audiences across India during a significant occasion.

Credits

Client

Titan

Agency

Ogilvy

Chief Creative Officer

Mahesh Gharat, Kiran Anthony

Creative Director

Divya Bhatia

Script Writer

Divya Bhatia, Priyanka Mukherjee

Account Management

Tithi Ghosh, Akshatha Poojari, Anukriti Som, Arpita Sarkar

Strategic Planner

Anirban Roy, Siddharth Mohanty, Aesha Das

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