People’s Postcode Lottery Delivers Good News Campaign | Clapboard Ad Archive

Delivering Good News

Description

Delivering Good News is a vibrant integrated campaign launched in the United Kingdom in August 2024 for The People’s Postcode Lottery by the in-house PPL Creative Team. Fronted by celebrated English actor and comedian Tom Allen, the campaign harnesses his charisma and wit to bring warmth and joy to audiences across multiple channels including TV, video on demand, out of home, radio, social, and direct mail. The 60-second flagship spot captures Tom in a striking scarlet red three-piece suit, journeying around Britain in a nostalgic 1949 Morris JE electric van. Through his engaging storytelling, he demystifies how easy it is to play the People’s Postcode Lottery, encouraging sign-ups ahead of September’s bumper £18.5 million draw. This fresh creative direction, produced by The Gate and helmed by their LA-based director Vincent Peone, pairs classic British charm with modern appeal, supported visually by photographer David Boni’s impactful out-of-home imagery. Media planning and buying by the7stars strategically targets high dwell time environments and cherry-picked placements, including a premiere spot during the first Super Sunday game on Sky Sports, amplifying reach among a diverse UK audience. The campaign not only increases awareness of the lottery’s simple postcode-based play format but also highlights its significant charitable impact, with players having already raised over £1.3 billion for thousands of local causes and charities. This messaging aligns with the People’s Postcode Lottery’s broader mission within the Postcode Lottery Group to drive positive social change through innovative fundraising across several European markets. With Tom Allen’s effervescent presence and a cohesive creative platform, the campaign aims to deepen understanding, inspire participation, and foster goodwill among the wonderful people of Britain throughout 2024.

Credits

Client

The People’s Postcode Lottery

Agency

PPL Creative Team

Creative Director

Mark Harrison and Walter Grant

Executive Creative Director

Mark Harrison

Account Management

Nadine Meanwell and Katie Boswell, Anna Russell

Production House

The Gate

Director

Vincent Peone

Media Agency

the7stars

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