Teleflora & Make-A-Wish - The Power of Wishes Holiday | Clapboard Ad Archive

The Power of Wishes

Description

In November 2024, Wonderful Agency crafted a heartfelt film campaign for Make-A-Wish and Teleflora, titled "The Power of Wishes," which beautifully blends holiday magic with a powerful cause in the delivery services industry. Directed by Sune Sorensen, known for his emotive holiday work including McDonald’s The Gift, this campaign tells the touching story of Matty, a young boy hospitalized during the holiday season who experiences a mesmerizing encounter with a uniquely enchanting snowman. The narrative is grounded in authenticity, inspired by Sorensen's own childhood hospitalization, delivering a story that resonates deeply with audiences by focusing on themes of hope, family, and the spirit of giving. The campaign aims to empower Americans to support Make-A-Wish through Teleflora’s seasonal bouquet purchases on Teleflora.com, as well as through social media engagement and a memorable in-person activation at New York City's Rockefeller Center, where every snowman built triggers a $10 donation from Teleflora, helping to contribute a total of $250,000 to grant life-changing wishes for children with critical illnesses. This collaboration not only elevates the emotional impact of holiday giving but also leverages multiple touchpoints—digital, social, and experiential—to maximize consumer engagement and charitable impact. Filmed with local talent in Vancouver, Canada, including the heartfelt performance of child actor Aaron Stansberry, the campaign’s storytelling power is enhanced by genuine emotion and compelling visuals. Sorensen’s ambition to push beyond conventional project limits shines through the production, making "The Power of Wishes" a touching celebration of generosity and human connection, perfectly timed to uplift the holiday spirit while rallying support for a meaningful cause.

Credits

Client

Teleflora, Make-A-Wish, Je Bennet, Jenna Temple, Jessica Orozco, Kinsley, Matty

Agency

Wonderful Agency

Director

Sune Sorensen

Cinematographer

Rasmus Heise, Laurel Brown

Account Management

Mike Perdiago, Lori Hobson, Madeleine Grey

Executive Creative Director

Bobby Pearce

Art Director

Steve Yee, Lauren Meyer, Daniel Chang

Creative Director Art

Anastasia Arten

Copywriter

Carson Lane

Crew

Tanya LeSieur, Christian Lee, Jerey Wilbur, Jill McLeod, Paula Faustino, Aaron Hall, Jerald Schoenroth, Chris Dzaka, Nathan Garnkel, Liz Henderson, Andriy Lyskov, Adrian Dean, Amburr Faris, Brady Fiero, Erica Henson, Jorge Tanaka, Teddy Walter

Marketing

Danielle Mason, Cheryl Ngyuen

Manager

Samira Murphy

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